Getting Started with BigSpy: Your Ultimate Ad Spy Tool Tutorial

Table of contents

• What is BigSpy?
• Who is BigSpy for? 
• What do you need to do before using BigSpy?
• Getting Started Guide to Using BigSpy
• Advanced Guide to Using BigSpy 

What is BigSpy？

BigSpy is a powerful ad monitoring tool that provides users with the latest trends in advertising creativity. Covering over 10 billion ad creatives from 9 major platforms, it offers two main features: Ad Search and Ad Tracking, enabling users to easily discover and analyze top-performing ads. 

Who is BigSpy for? 

If you're struggling to find high-quality ad creatives or want to keep an eye on competitor ads, BigSpy can help streamline the process, broaden your creative ideas, and improve your ad performance and ROI.

What do you need to do before using BigSpy?

We recommend using the Chrome browser to visit our official website at BigSpy. If you haven't registered yet, please sign up to access the full range of ad monitoring features.

Getting Started Guide to Using BigSpy

Choosing the Right Version: Whether you're in e-commerce, gaming apps, or non-gaming apps, BigSpy offers tailored versions to suit your industry. 

Using the Dashboard 

BigSpy provides a variety of filtering options, and you can filter them according to your needs. For example, if you are an e-commerce practitioner with a Shopify store, your store mainly sells pet supplies, and you mainly place ads on Facebook, you can follow the steps below:

• Enter keywords (e.g., "pet" for a Shopify store).

• Select Site Type: Shopify.

• Select Networks: Facebook. 

• Choose a time range (e.g., past 7 or 30 days for the latest trends).

• Use advanced filters for more precise results.

• Sort by relevance or likes to find the most popular ads.

Tips: Click Original ads for the source or Only new ads to view recent campaigns.Clicking on "Re-delivery" allows you to filter ads that have been run multiple times, indicating they have performed well.

Competitor Ad Search

Search by keywords or store URL.

Use "View Page Creatives" or "Page Analysis" for detailed ad and strategy insights.

View Detailed Ad Information

Click on the blank space of the ad thumbnail to enter the ad details page. Here, you will access more comprehensive ad information, including: Basic Ad Data, Impressions, Popularity, ad Duration, Network, Contry/Region, Language, and the Type and Size of the ad creative.

Advanced Guide to Using BigSpy 

Ad Ideas

Great ad creativity is inseparable from compelling copy. Copywriting not only needs to be persuasive but also helps increase click-through rates (CTR) and guide customers toward conversion. BigSpy’s copy inspiration module provides a wealth of ad copy examples to spark ideas and optimize ad performance.

• Top 100 Keywords: Analyzes billions of ad copies to find the 100 most frequently used keywords, keeping you up to date with market trends.

• Top 20 Languages: Identifies the most used languages in ad copy, helping tailor content for different audiences.

• Copy Types: Summarizes and analyzes common copy types, allowing you to choose the best fit for your ads.

Tips: One-click copy for easy modification and access to all ad creatives using that copy.

Featured Ads

BigSpy's featured ads are selected through continuous monitoring of Facebook, YouTube, and TikTok original ads, identifying high-interaction, rapidly growing ads. It also provides metrics like "interaction trends" to help you analyze competitors, learn from top examples, and refine your ad strategies.

Filter by industry or ad type: Users can filter ads by industry, region, or engagement data to find relevant ideas.

Analyze high-performing ads: Displays ads with high engagement (likes, shares, comments) to help users understand key success factors.

Save and download ad creatives: Users can save and download ideas for future ad planning.

TikTok Creatives

Definition and Advantages:

TikTok Creatives refer to the collection of the most popular ad creatives on TikTok, combined with trending keywords and high-conversion copy. This helps you quickly find ads relevant to your business or specific verticals, providing inspiration and sparking creative ideas.

Data Analysis and Comparison:

In addition to the previously introduced methods for finding high-quality TikTok ads, TikTok Creatives also include detailed data analysis features. With TikTok Creatives, you can filter out the best TikTok ad creatives.

t is recommended to focus on several key metrics: industry (TikTok), target, and trending keywords. These data points are largely consistent with those in TikTok Creative Center, allowing you to gain deeper insights into TikTok advertising strategies and trending topics.

Recommended Practical Features:

Notably, on BigSpy's TikTok Creatives, you can download reference ads, including the video itself and the cover image—something that TikTok Creative Center does not offer. Additionally, the ad details provide the full script of the ad's voiceover. These features greatly enhance your efficiency in creating ads.

Ad Page

BigSpy's homepage analysis feature aggregates data from advertisers across Facebook, Google, TikTok, and Domain Analysis. It showcases ad performance across different channels, helping users better understand their competitors.

• Search competitors directly or filter by network, industry, and country to find relevant advertisers. Subscribe to view detailed homepage analysis.
• Details page includes data on ad placements, countries targeted, and platform distribution, along with all the ad creatives run by the advertiser on those platforms.

Charts

The ad rankings are divided into the "Top Charts" and "New Trending" lists. The Top Charts list showcases high-performing ad creatives, ideal for marketers to identify key elements of successful ads and develop advertising strategies. The New Trending list highlights newly launched ad creatives within a specific time frame, helping designers stay updated on the latest creative trends.