Ad creative has become increasingly important because internet advertising can no longer be overlooked: tens of thousands of ads are produced and delivered to users every day. Creating ad creatives has therefore become an important task for advertisers. They need more inspiration and innovation to maintain their advertising results.
1. Search a huge ad creative library for inspiration
BigSpy's powerful filtering is an industry benchmark because it understands advertising and marketing data better and has strong data crawling and processing capabilities. It offers many types of filters to help users.
- Keyword search
- The search box supports any relevant terms, including advertisers, ad copy, and landing pages, providing users with a multidimensional way to search.
- Category, platform, and country filters
- Website and app types are the first step in identifying advertiser categories and initially grouping similar competitors. Ad networks distinguish ads on different platforms, whose creatives are often very different. Creative styles also differ by the countries in which ads are discovered, so users often use country as an initial filter.
- Creative type filters
- Creative types mainly include format, such as video or image; layout, such as landscape or portrait; and clarity. Creative type is an identified characteristic of every ad—an inherent feature of the ad itself.
- Language and CTA filters
- For most ads, copy and a call-to-action button are essential elements.
- Engagement, original-post, and other filters
- Some ads in BigSpy are original-post ads obtained from the original information feed, where likes, comments, and other engagement metrics are visible. Filtering these ads lets users indirectly understand their impact on audiences.
- Time, new-ad, and various sorting filters
- Ads discovered or first seen within a time period are important to users. Users can also combine different sorting methods to view and compare results, gaining more valuable information.
Powerful search and filters help users discover inspiration more precisely and quickly in the huge ad library.
2. Ad copy is an essential advertising element
Ad copy reveals currently popular advertising terms and even keywords used to target users.
BigSpy supports copy searches. Searching keywords reveals related ad headlines and copy. You can also explore recommendations further by industry, language, platform, and copy characteristics.
In the search results, different ad copies can be sorted by duration, estimated impressions, and the number of related ads, helping users select copy that better matches their goals.
3. Quickly get information from ad creative rankings
BigSpy's ad creative rankings mainly serve the e-commerce industry. There are two ranking types, overall and new, both sorted by estimated creative impressions. The overall ranking covers all ads discovered during a period, while the new ranking covers ads discovered several times during that period.
E-commerce rankings mainly offer two subcategories: purchase and influence. Purchase rankings mainly cover ads whose intended action is a paid purchase, while influence rankings do not have this characteristic. This helps e-commerce users better distinguish performance ads from ordinary ads.
Users can also search different categories, countries, and creative types within the rankings to obtain different ad lists.
Many users have described this as a pleasantly surprising feature, but it is available only to Pro and VIP customers.
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