BigSpy is a huge advertising database. Its vast creative data helps you discover potential or known competitors in the market. By studying competitors, you can understand and adjust the strategies you should adopt in the market.
1. BigSpy's advertising data covers tens of millions of products or websites across different industries
BigSpy currently mainly covers three industries: e-commerce, gaming apps, and utility apps. When viewing an ad, you first see its owner—the advertiser who published it and is seeking advertising results.
Why can BigSpy cover more products or websites? First, BigSpy supports eight major advertising platforms: Facebook, Instagram, Admob, YouTube, TikTok, X(twitter), Pinterest, and Yahoo. These are popular traffic and advertising platforms on the internet, and most advertisers choose them for advertising and marketing activities. Second, BigSpy has a powerful data crawling and processing system that updates tens of millions of ad creatives every day.
2. Powerful filters help you find precise competitors
BigSpy supports keyword searches. When searching, you can also exclude certain keywords or competitors.
You can refine results through different sorting methods: sorting by relevance matches precise ads, sorting by impressions reveals heavily promoted creatives, and sorting by first seen reveals the latest ads. These methods help you find active, recent, and closely matched competitors.
In addition to sorting, users can locate competitors by searching the countries or regions where ads were discovered.
With these three methods, you should now be able to find your competitors precisely in BigSpy.
3. Analyze competitors' ad creatives and advertising strategies
After finding competitors, we can examine their ad creatives and strategies further.
First, by focusing on a single advertiser, we can filter out all their ads. Then explore them in the following ways.
- Compare the total ad count in the selected period with counts for the past 7 days, past 90 days, or even all time, to judge whether the advertiser has been investing heavily in advertising recently;
- Combine time selection with new ads to find the advertiser's newly launched creatives;
- Use the original-post filter to discover the advertiser's Facebook in-feed ads;
- Combine country, creative type, and other filters to determine the regions and formats most commonly used by the advertiser;
These approaches help users better understand competitors' advertising strategies, whether they are in e-commerce, gaming apps, or utility apps, and make the right decisions for themselves.
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