According to a Statista report published on July 29, 2021, Facebook said that 10 million active advertisers used its social networking platform to promote their products and services in the third quarter of 2020, compared with 7 million in the first quarter of the previous year. The vast majority of Facebook's revenue comes from advertising. In 2020, the social network's advertising revenue exceeded $84.2 billion, while other revenue was $1.7 billion. Such enormous advertising revenue shows that Facebook in-feed advertising is already deeply established and also means competition is becoming more intense.
What are Featured Ads?
More and more advertisers want to see competitors' ads with performance metrics to help optimize their advertising strategies. Engagement data from original Facebook ad posts is a natural performance indicator, and engagement changes over time. BigSpy selects the best-growing ads from Facebook's many original ads—those with the highest growth in total engagement—and provides them to customers as Featured Ads.
Why do you need Featured Ads?
Facebook Ad Library is Facebook's official public database of active ads, but these ads do not have corresponding performance metrics for advertisers and competitors to reference. As the images above show, the same advertiser's creatives have likes, comments, and shares on BigSpy, while Ad Library only displays the ads themselves. This is why Featured Ads are selected again based on original-post data and why users should see them.
Save Featured Ads or more creatives you like now!
Save and track your favorite ad creatives to build your own ad library!
BigSpy provides updates on your favorite creatives for 90 days after an ad is published. If the system discovers it multiple times, it is recorded as “Discovered”; otherwise, it is recorded as “Not discovered.” In addition, if you are a paying customer and have saved original-post ads, we will automatically track changes in their engagement for you.
Join BigSpy and start your journey!
