ADSPY VS BIGSPY
With the development of the Internet and social media network, advertisement is everywhere. How to draw a creative advertisement and stand out from your competitors is significant to the marketing departments. Briefly, studying from unlimited ads creatives and spying on your competitors is necessary and efficient for marketing promotions.
1. Overview of these two ads spy tools
BigSpy is an ad spy tool for people working for marketing campaigns, advertising and search engine optimization. With this tool, people can search and download their interested ad materials which they can draw creative inspirations for their new campaigns. Moreover, they can track the ads and have access to the details of the ad about related business or their competitors.
AdSpy is a great searchable database of Facebook and Instagram ads. It allows marketers to keep innovating and spy on the competition. With its various search options, it also more possible to find the information for your marketing campaigns.
2. The main features of these two tools
1）Description of database
Both of these two tools guarantee users a big database globally, while there are some differences between them about basic characteristics.
|Main channels|| Facebook, Instagram, AdMob,
Twitter, Pinterest and Yahoo
|Coverage||Global coverage||Global coverage|
|Data pick||Intelligent technology||Intelligent technology|
|Open API available||✖||✔|
|Ads volume||Over 165million||Over 84 million|
2) Advanced search & filtering
Both BigSpy and AdSpy support with outstanding function-advanced search with various filters, while they also decorate with individual features.
|Ad text||Title, text, advertiser Info||Comments, advertiser name,
URL, landing page URL, landing page text
|Affiliate Networks||9 networks||Around 100 networks|
After searching out the result, both tools present detailed information about the ads with distinct key features.
|Trend||Likes, comments, shares||Likes|
|Ranking selection||Seen time/Likes/ shares/ comments||Seen time/ all impressions|
4）Other individual function
Comparing with AdSpy, BigSpy has additional features. It serves with Facebook featured ads which daily picked, as well users can find out what other people paid attention to. If users find out their interesting ads, they also can mark it and keep tracking. Users can find it in “my track” and catch the completed information and trend of the ads.
|Pricing||Free/ $9/ $99||Free credits/ $149|
|Refund||✖||Within 24 hours|
Undoubtedly, both tools provide timely and requisite data for marketing campaigns. while with the wide focus on different platforms, like Twitter, AdMob, Yahoo, and Pinterest. BigSpy has a greater database and caters to integrated multichannel campaigns.
Importantly. It serves with featured ads which daily picked by intelligence, as well the ads tracked by thousands of people, so it would result in more convenience to keep creative and trendy in advertising. However, AdSpy is user-friendly with its detailed features, for instance, it serves with greater filters selections and more relevant search with impressions.
While regarding the price, BigSpy is more affordable, after all, only $99 can cover a pro plan and access all 164 million creatives.