Frequently asked questions

BigSpy is an ad research tool launched in 2018. It helps you explore creatives, study advertising strategies and follow trends. It is built for ad designers, media buyers, marketers and e-commerce sellers, with product options for games, other apps, e-commerce and brands.

The database covers 80+ countries, 26 languages and 11 advertising platforms: Facebook, Instagram, Google Ads, YouTube, TikTok, X, Yahoo, Pinterest, Unity, Pangle and AppLovin. It contains over 1 billion ad creatives and is updated daily. Access to individual platforms depends on your plan. Compare platform access

Yes. BigSpy is available in English and Simplified Chinese. Use the language menu in the header to switch to the corresponding page.

Start with a product, brand or creative idea you want to research, then explore the ad library and narrow your results with filters. The introductory video offers an overview of BigSpy. Some screens in the video may differ from the current BigSpy interface. Watch the introduction

Use a specific product or brand keyword as your starting point. Narrow the search to the platform and market you care about, then refine it with the filters available in BigSpy. Comparing ads for a similar audience makes it easier to spot useful creative patterns. Explore the ad library

Compare the message, visual format, offer and call to action alongside the available popularity, impression, duration and last-seen information. Use these signals to guide your research; they do not tell you whether an ad will deliver the same results for your own campaign.

Yes. Explore a competitor's creatives and compare their messaging, formats and offers. BigSpy also includes features such as page analysis and creative charts; availability depends on your plan. Treat what you find as input for your own testing and creative strategy.

Available features and limits depend on your plan. Check the current plan comparison before subscribing, and review your BigSpy account for the allowance available to you. A platform being covered by BigSpy does not mean every plan includes it. View plans and limits

BigSpy offers Free, Starter, Growth, Scale and Ultimate. Compare the platforms, research features and quotas you need. Scale includes five seats with independent quotas. Monthly and yearly billing options are available for paid plans. Compare BigSpy plans

Yes. Free includes Facebook ad creatives and 10 searches per day (including visual + feature search). You also get 3 Creative to AI Prompt uses per day and up to 20 Tracked Creatives. Creative downloads and advanced research features require a paid plan. View the Free plan

Yearly prices are shown as a monthly equivalent. You pay the displayed annual total for the year. Choose your plan and billing period before completing your subscription. Compare monthly and yearly prices

Sign in to review your current subscription and compare the available plans. Before confirming a change, review the amount due, billing period and terms shown at checkout. Use the options shown at checkout to confirm which payment methods are available. Manage your plan

1. Sign in and click your username in the upper-right corner to open the dropdown menu. 2. Click “Manage subscription” to open the “My account” page. 3. Click “Cancel subscription” and follow the prompts. 4. Check your account status again to make sure there are no upcoming payments. You can continue using your current plan until it expires. Open BigSpy

You can continue using your current plan until it expires. After cancelling, check the subscription status and expiry information in your account to confirm the cancellation has taken effect.

Cancellation and refund requests are separate actions. If you want a refund, review the Refund Policy for eligibility and the applicable request process. Read the Refund Policy

The Refund Policy sets out the conditions that apply. Review it before making a request, and have your account and order information ready so the payment can be identified. Check refund conditions

Check that you are using the same email address and sign-in method you used to create your account. If the sign-in screen provides account recovery, follow those instructions. Keep the exact error message handy if you need further help.

First check that you are signed in to the account used for the purchase, then compare your account's subscription information with your order confirmation. Keep the order reference and a description of the discrepancy ready when requesting help.

Describe what you were trying to do, the steps that led to the problem and the exact error you saw. Include the browser or device you used and, if helpful, a screenshot with private information hidden. Never include your password or full payment card details.