Spy On Competitors Facebook Ads[2020 update]

When advertising on Facebook, we learn a lot of marketing methods and advertising knowledge. We also analysis good advertising cases and monitor the Facebook ads of competitors. How to spy on competitors’ Facebook ads? What are some easy to use tools?

Understand Facebook ads

As we all know, Facebook is a social network where users can send messages and share information with each other. Facebook already has 2 billion monthly active users, which means it has enough people to advertise on Facebook.

On Facebook, whether a good advertisement can achieve the expected effect or not actually depends on multiple latitudes, such as:

Advertising target selection

Advertising location selection (Newsfeed, advertising right bar, mobile)

Advertising crowd positioning

The advertising bidding model

Advertising copy material

The form of advertising

Data tracking and analysis of advertising effectiveness

Then we analyze the competitors’ advertisements from the above aspects.

How to find the easiest way to know your competitor’s ads:

1. Visit your competitors’ websites regularly

2. Search and click on your competitor’s brand name, link, and even leave a comment on his fanpage often on Facebook.

3. Repeat the above two steps a few times, taking advantage of facebook’s powerful recommendation feature, and you’ll find that Facebook will display your competitors’ ads in your news feed or right sidebar.

In this way, when using Facebook, we can see basic information such as the display style, display location, and material used by competitors’ Facebook ads. So is there any tool to help us know more information about competitors’ ads?

What tools can we use to spy on competitors Facebook ads?

1.Facebook AD library: 

Facebook’s advertising tool launched in 2019. In the Facebook ad library, you can view any Facebook ads that are running. You can search the advertiser name to see the advertisement that the advertiser is running, click “View Details”, and you can see the creative, advertisement copy, etc. of this advertisement.

At the same time, Facebook ad library supports three search options, you can search 180+ countries, ad positions and display time.

The Facebook ad library has the largest inventory of advertising data, but its filtering is incomplete.

Function: 1.find all Facebook advertising.

                2.1 search methods, 3 filtering methods.



Adspy is a tool for spying competitor Facebook ads with multiple filtering capabilities. Adspy stores Facebook and Instagram ads in 180 countries. Adspy analyzes the time, audience, and advertising elements of each ad in detail. Adspy has more than ten advanced filtering methods, supporting a variety of filtering and query methods such as advertising time, creative ideas, and advertising keywords.

Function: 1. Search and filter function: find the advertisement you want by searching the name of the advertisement, and basic filter function.

2. Adspy has one feature: search through reviews. Check for positive or negative feedback through adspy’s comment search.

3. Social platforms supported by adspy include Facebook and Instagram.

Pricing: $149 per month


Poweradspy provides competitor advertising analysis on four platforms, including Facebook, Instagram, Youtube, and Google. Poweradspy can monitor millions of creatives in 20 countries. But poweradspy is an immature tool. Because poweradspy requires a browser extension to be used. This is cumbersome for first-time users.

Function: 1. Search and filter function: search/filter by age, gender, relationship, keyword or content on target page.

2.Poweradspy requires a plug-in to be installed for use.

3. Poweradspy includes Facebook, Instagram, google and youtube.

Pricing:  $49 to $349 per month.


Adplexity is a Facebook advertising tool used to monitor competitors. Adplexity is a tool that specializes in researching competitors’ Facebook ads. It divides Facebook ads into 4 categories: desktop, mobile, native and e-commerce. Adplexity has made multiple advertising spy tools through advertising types, and users can directly purchase suitable tools to monitor competitors.

Function:1.Find Successful Campaigns and Filter by Keyword, Advertiser, Publisher and Affiliate Network

2. Facebook advertisements were divided into mobile, desktop, native, push, e-commerce and carriers

3. Find the most suitable advertisement from multiple angles of using equipment and advertising types.

Pricing: native Facebook ads cost $249 per month

Mobile&desktop &ecommerce needs $199 per month

Push ads and carriers cost $149 a month


BigSpy is the best ad spy tool. In just one year, bigspy has more than half a million users. Bigspy has excellent search and filtering capabilities, as well as ad monitoring on multiple other social media platforms.

Functions: 1. Bigspy has excellent filtering functions, which can screen the country of release, advertising industry, advertising creatives, CTA types, e-commerce Objectives, and advertising time.

2.The ranking function of bigspy: bigspy can rank all the advertisements searched. There are five ranking methods: Last Seen, First Seen, Like, Comment and Share. Use the ranking function to find the most successful ads of competitors.

3. Ad tracker online:Bigspy can track the effectiveness of competitors’ advertising campaigns and download their advertising creatives. And BigSpy can target competitors’ ad audience.

4. In addition to Facebook, bigspy can also monitor ads on rival social platforms, such as Youbube, Twitter, AdMob, Pinterest, Instagram, and Yahoo.

Pricing: Free, Basic $9, PRO $99

How to spy on competitors Facebook ads with ad spy tools?

Below, we will spy competitors’ Facebook ads by tool:(take the spy tool bigspy for example)

Step 1: determine the advertising channels

Currently, mainstream advertising channels include Facebook, Twitter, Instagram, Google and so on. Each channel has its own advantages and disadvantages.

A free ads spy tool — bigspy, can view all the current mainstream platform advertising information, just need to choose the platform, search keywords can search competitors on the various platforms advertising.

Step 2: check out your competitors’ ads

Bigspy, can help us to check the brand before put into all of the advertisements, in addition to the style of advertising, the best advertising creative, document material, etc., we can also see the brand into the ads received after thumb up, comments, and users of the brand were much praise, and how many users pay attention to the brand information, etc.

Step 3: Advertising time

Every advertising idea has its own life cycle, and people’s focus may change every time. Advertising marketing should also change with users.

Bigspy can search for ads in every time period. You can explore more USES of bigspy.

Step 4: advertising title

Headlines serve as a finishing touch in an AD or a quick way to get a user’s attention.

A good title has already finished half of the advertising, in today’s highly information-based society, all kinds of media has become increasingly fierce market competition, information fragmentation, “see article titled”, “5 seconds effect”, a thing can attract users, only need 5 seconds, so, the importance of the title does not need to do more.

The biggest role of bigspy is to extract this important information. So that we can better understand the advertising and marketing methods of competitors and analyze them from multiple angles.

Step 5: advertising pictures, video, etc

Eye-catching advertising pictures and videos can make more users pay attention to the advertisement and then click into the advertisement. A good advertising picture video can also help users better understand the advertising content and help users remember the product.

Step 6: advertising copy

The importance of copywriting: initiating communication and manufacturing transformation

The rule of copywriting: build awareness first, in order to stimulate interest, do not exaggerate the value of the user aversion.

Four routines: 4W1H, subversive or curious

Two key points: use Numbers, use words with high recognition

Step 7: CTA types

Each AD USES different types of CTA and produces different effects. Here are some common types of CTA:

Ctas should be short and to the point

Highlight the benefits of the product

Use action words to motivate customers to take action

Use negative words

Use passionate words

Ask potential customers questions

Create tension

Using a digital

Use A/B scheme to test the CTA display position in the advertisement

We can see what types of CTA our competitors are using through bigspy.


Finally, the purpose of studying the advertisements of competitors is to enable us to make better advertising ideas, learn from the excellent parts of the competition and improve our own level. This is the biggest significance of bigspy itself, and it is also the driving force for us to keep moving forward.

How to spy on competitors Facebook ads? We recommend a tool, bigspy, which is the best Facebook ad spy tool. It is a powerful product that helps users to understand the marketing and advertising patterns of competitors from multiple angles, dimensions, and levels. It also helps us to produce better advertising ideas.