What Can BigSpy Do for You?
BigSpy is a powerful ad intelligence tool designed for e-commerce sellers, advertisers, and marketers.
It supports ad tracking on 7 major global platforms, including Facebook, Instagram, YouTube, Pinterest, AdMob, Yahoo, and Twitter. It helps you quickly and accurately discover trending ads, analyze competitors’ strategies, and optimize your own ad campaigns.
1.Tailored for 3 Types of Advertisers:
- Independent Stores: Shopify sites, brand websites — ideal for DTC and cross-border sellers.
- Marketplace Sellers: Amazon, Lazada, Shopee — for mainstream e-commerce platforms.
- Social Media Marketers: Instagram accounts, Facebook pages, TikTok influencers, etc.
2. 10+Powerful Filters:
BigSpy offers over 10 filtering options to help you pinpoint high-performing ads: platform, ad type (image, video, etc.), engagement (likes, comments, shares), region, device, duration, post date, ad language, industry, popularity, and more.
What Can You Gain from BigSpy?
- Spot Hot Products Fast: Analyze market trends and discover viral products.
- Uncover Competitor Tactics: See what ads your rivals are running and how they craft them.
- Boost Ad Creativity: Learn from high-performing creatives and copy to improve your own CTR.
- Increase Product Selection Accuracy: Make smarter decisions with trend-driven data.
- Monitor Trends and Performance: Track competitors' ad lifecycles and popularity shifts for inspiration.
Five Tricks to Find Winning Products with BigSpy
1. Keyword Search & Exclusion
Search relevant keywords to find targeted ads. Exclude irrelevant terms to filter out noise.
👉 Example: Search “slimming” but exclude “apparel” to focus on non-fashion weight loss products.
2. Analyze Original Post Engagement
Focus on recent ads to avoid outdated products.
When we search for "cleaning," we can see that this advertisement has the highest combined number of likes and comments, despite being launched only recently. This shows that both the format and content of the ad are very popular and worth analyzing and learning from.
By clicking on the video, you can follow the link next to it to visit the original website and learn about genuine user reviews and opinions.
3. Combine Filters for Precision
Use up to 7 keywords and filters to zero in on niche markets.
Example: Find “high engagement video ads” on “TikTok & YouTube” in “Southeast Asia” from the “last 30 days.”
4. Analyze Advertiser Pages
Explore an advertiser’s page to see all their ads and understand their product strategy.
Identify bestsellers and decide whether to follow their lead or adapt their approach.
5.Country + COD Ad Filtering
Use the dual filtering of Country + COD (Cash on Delivery) to identify high-converting products in specific markets. This is especially useful for sellers targeting COD-friendly regions such as Southeast Asia, the Middle East, and Latin America.
Example: Filter by “Philippines + COD” to quickly discover local best-selling products.
Must-Know Product Selection Tips for Beginners
1. For Mass-Market Goods – Focus on Practicality
When selling general consumer goods (e.g., kitchenware, storage items), choose items with real-life practicality that cater to everyday needs.
2. For Functional Products – Highlight the Benefits
With tools or gadgets (e.g., massagers, cleaning devices), spotlight unique features and pain-point solutions to stand out.
3. Chase the “Next Big Thing”
Keep an eye on newly trending ads on BigSpy. Rapid engagement growth often signals potential bestsellers. Jump in early and stay ahead of the curve!
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