Find copy that fits your research
Start with a product, brand or campaign term, then filter out irrelevant results.
BIGSPY AD COPY
Better ad copy starts with more perspectives.
Find headlines, benefits and promotional messages in real ads. Use keywords and filters to focus your research, explore the distribution of your search results, and gather concrete references for your next draft.
Explore Ad Copy- Keyword search
- Copy distribution
- Copy & export
SEARCH · UNDERSTAND · KEEP
Make copy research your creative advantage
Bring copy discovery, comparison and organization together.
Read the message in context
Compare actual wording alongside its advertising context.
Take references into your writing
Copy or export useful material for your own writing process.
SEARCH RESULTS · COPY & DISTRIBUTION
Find ad copy worth learning from.
Read individual messages and explore the distribution of your current results.
RELEVANT COPY · READ THE ACTUAL MESSAGE
How does the headline work? How are benefits and offers explained?
- 01
Read the message: Compare headline angles, body wording and offer details to gather ideas for your own writing.
- 02
Consider the context: Review copy language, main channels, days running, creative count and type tags to choose references worth exploring.
- 03
Keep a reference: Copy useful wording or use the export workflow to bring references into your own research and writing.
COPY DISTRIBUTION · UNDERSTAND THE RESULT SET
Read individual messages. Explore their shared characteristics.
Statistics describe the current search and filter results.
01 / KEYWORDS
Which words recur in your results?
Review recurring words and their displayed statistics. In black friday results, words such as free, early and sale can guide a closer look at promotional wording.
02 / TOP 10 LANGUAGES
Which languages appear?
Review the Top 10 Languages and their distribution to choose a language for closer reading.
03 / COPY TYPES
How are messages expressed?
Review the distribution of emoji, exclamations, numbers, questions and tags to compare expression styles.
REAL MESSAGES. NEW PERSPECTIVES.
Turn a blank page into a clearer direction
Find concrete references for competitor research, localization and promotional planning.
01 / COMPETITOR & CATEGORY RESEARCH
See how others explain it. Find your own angle.
When launching a product or refining a selling point, compare the benefits, use cases and angles emphasized by similar products. Choose a focus grounded in your own product.
02 / LOCALIZATION & NEW MARKETS
Before writing for a new market, explore its language.
When writing for a new language market, study wording, tone and calls to action in that language. Adapt your copy to local expression and your brand voice.
03 / SEASONAL & PROMOTIONAL CAMPAIGNS
Make the offer compelling. Make its terms clear.
When planning Black Friday or another promotion, compare how discounts, gifts and free shipping are presented. Study how thresholds, deadlines and eligibility are explained to make your own offer clear.
A SIMPLE WAY TO START
Three steps to your next copy reference
- 01
Choose a research subject
Open Ad Library → Ad Copy, choose an industry, and enter a product, brand or campaign keyword.
- 02
Focus and compare
Filter by channel, language and dates. Read relevant messages and explore their distribution.
- 03
Keep writing references
Copy a reference or enter the export workflow. Note useful wording and the conditions under which it applies.
FAQ
About BigSpy Ad Copy
Who is Ad Copy for?
Advertising, growth and copywriting teams researching competitor messages, preparing localized copy or planning promotions.
Are search scopes the same across industries?
Available scopes depend on the industry interface and may include ad copy, advertiser, title, description / body or domain.
How should I interpret distribution statistics?
They describe only the current search and filter results. Keyword statistics are not search volume, language mix is not country or audience distribution, and copy types do not establish conversion performance.
How is ad copy different from video speech?
Ad Copy covers titles, body copy and descriptions. Spoken dialogue and voiceover belong to Smart Breakdown analysis.
What limits apply to copying and exporting?
Export fields, available usage and permissions depend on the actual account interface.
Should I reuse reference copy word for word?
Learn from the approach, then write using your own product facts, brand voice, offer conditions and content rights.
Give your next message a better starting point.
Find relevant wording. Understand its structure. Write your own answer.
Explore Ad Copy