Advertising creativity is not a flash of light, but a complex and tortuous process. Before creating advertising ideas, you need to creatively collect and organize user groups, analyze advertising information, and track advertising data. In social media advertising, advertising creativity is not just a simple function to attract users 'attention. It also carries consumers' understanding of products, reduces corporate marketing costs, and realizes important functions such as brand upgrades. Therefore, it is particularly important to identify advertising ideas.
BigSpy is an ad spy tool for social platforms. It can monitor ads on nine social platforms: Facebook, Instagram, YouTube, TikTok, Twitter, Pinterest, Admob, Yahoo, Unity. BigSpy has 1 billion creatives and is the largest advertising creative library currently on the market. The founder of BigSpy has designed this tool for marketers and advertising designers, so that users can more easily understand the advertising world and make better creatives.
BigSpy is not just searching for suitable advertising ideas through keywords. It can also download creatives, track advertising data, and target advertising crowds. Use data analysis to make advertising creative clearer. BigSpy provides the best advertising ideas, through the best advertising creatives study, to show the huge potential of advertising creatives in marketing.
Here are some examples of normal advertising creatives I found at BigSpy:
The Most Popular Ad Creatives Recently
1. UNIVERSIDAD DEL VALLE DE MEXICO - Personalized video
UNIVERSIDAD DEL VALLE DE MEXICO effectively used a personalized video ad to vividly showcase UVM® bachelor's and engineering degree programs. The video seamlessly combined data displays, dynamic scenes, and emotional expressions, visually capturing the essence of these degrees. The use of electric current effects added a futuristic touch, making the ad more engaging. In just 20 seconds, the ad not only highlighted the university's academic strength but also created a strong emotional connection with the audience through personalized design. This level of personalization was key to the ad's success, as it garnered 7.5k likes within just one day of its release.
Personalized videos can precisely target audiences, grab attention, and convey messages quickly, while custom content fosters brand recognition and trust, significantly boosting engagement and conversion rates.
2. Dentsu X, LLC - Funny jokes
In this ad by Dentsu X, LLC, a humorous scenario unfolds where a woman starts knitting while refueling her car, only to find that the tank is already full just as she’s barely begun. This cleverly highlights the speed of the refueling process. The ad uses humor to not only vividly demonstrate the product's function but also avoid the stiffness and dullness typical of traditional ads. The lighthearted and witty dialogue adds a layer of fun, making the storyline more engaging. This humorous approach played a key role in the ad’s success, as it garnered 2.1k likes within just five days of its launch.
As a company focused on delivering innovative advertising and marketing solutions for its clients, Dentsu X created an ad that performed exceptionally well. Humor plays an important role in advertising by not only making the content more memorable but also bridging the gap between the brand and the audience, enhancing emotional engagement and making the ad more impactful and shareable.
3. Carolina Herrera | Official Website - Influencer marketing
Ad copy: The iconic Good Girl fragrance by Carolina Herrera.
Leveraging influencer power for product promotion is undoubtedly a smart marketing strategy. These influencers often have a large, loyal following, with fans eager to emulate their choices and behaviors—just like the Carolina Herrera fragrance featured in this ad. By collaborating with influencers, the fragrance quickly resonated with their audience, deepening its brand image and boosting brand visibility. The Carolina Herrera fragrance showcased in the ad sparked conversations and purchases among fans, resulting in an impressive 1.7k likes after its release.
Influencer marketing played a pivotal role in the ad’s success, as it not only expanded the brand’s reach but also enhanced the product’s credibility and appeal through trusted endorsements, significantly increasing engagement and conversion rates.
4. Bonneville Communications Corporation - Listen to everyonen
Regardless of the product, official marketing claims often lack credibility. Consumers are much more inclined to trust feedback from real users. Genuine reviews can eliminate doubts and serve as one of the most effective marketing tools. Bonneville Communications Corporation capitalized on this by carefully curating and showcasing authentic consumer opinions in their ad video, successfully enhancing the brand’s credibility. This approach not only bridged the gap between the brand and its audience but also resonated with viewers on a deeper level, significantly boosting brand trust. The ad garnered an impressive 149.4k likes after its release.
The advantage of this marketing approach lies in its core reliance on real and trustworthy content, avoiding the one-sided narrative typical of traditional advertising. By conveying the product's value through the voice of the consumer, the brand image becomes more relatable and multidimensional, quickly gaining the trust of potential customers. Moreover, user-generated content’s authenticity and emotional resonance significantly increase the engagement and shareability of the ad, making it a key factor in the ad’s success.
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