Facebook
Instagram
AdMob
YouTube
TikTok
Twitter X
Pinterest
Yahoo
Unity Ads
Pangle
AppLovinMARKET & FORMAT
Shrink the range first, save attention for the creative
Filter around your target market, research window and content format, cut the irrelevant assets and stay with the ads that concern you.
BIGSPY AD LIBRARY
Widen your creative view, find your next ad breakthrough
Game, utility and e-commerce ad creatives gathered into one research view — visuals, ad copy, channels and first-seen dates together. Whether you are studying competitors, opening a new market or planning the next round of assets, the references worth checking are quicker to find.
- Multi-industry research
- Three ways to search
- Download & save
More ways to discover, a fuller creative view
Make ad discovery your creative advantage
Built for different research situations, connecting search, browsing and keeping what inspires you.
- ads in total
- 1.8B+
- newly launched ads daily
- 3M+
- combined filters
- Multi
A deep pool to widen your references
New creative keeps surfacing
From market and format to industry-specific conditions
One ad library, many channels of creative
Find references across channels and compare how content is expressed, what form the asset takes and how the idea is built.
- AdMob
- YouTube
- TikTok
- Twitter X
- Yahoo
- Unity Ads
- Pangle
- AppLovin
Filter finer, research sharper
From “what am I looking for” to “ads worth watching”
Common conditions narrow the market and the format; industry conditions lock onto what you are actually studying.
E-COMMERCE
Study similar products by store platform
Start from the site type and let product ads from Shopify, WooCommerce and other platforms become concrete references.
GAMING
From genre to gameplay, find closer creative
Narrow by game category, system and core genre / gameplay / theme / IP to study the ad expressions closest to your own game.
ADVANCED
Go one level deeper, refine by research purpose
Combine delivery, creative and marketing conditions to match the question you are asking, and stop scrolling back and forth.
From the creative to the context it ran in
You need more than a video
Put each ad back into its market, channel and timeframe. See who is saying what, to whom and in what form — a fuller basis for choosing assets and shaping creative.
- Creative content
- Image / video, ad copy · Watch the opening, the selling point, the demo and the CTA
- Ad source
- Advertiser / promoted object, channel · Study creative around a brand or similar products
- Market reach
- Country / region, ad language · Compare expression and localization across markets
- Timing & format
- First-seen date, asset type and size · Focus on the window and the format you need
Across markets, a wider creative view
Combine country / region, channel and language filters to see how ads are expressed elsewhere and step outside what you already know locally.
Precise filters, time left for creating
From market, channel, timing and asset format to e-commerce site type and game genre or gameplay — combine what applies and keep research on the ads that matter.
Search by image, find more directions
Start a visual search from an image, a video or a link, and let one existing reference lead you to more assets like it.
Describe the scene, still find creative
Type the object or content features you have in mind and find assets containing those visual elements, so an abstract idea gets something concrete to point at.
From one ad, expand a direction
When a video catches your eye, look for similar assets straight from the card, compare more expressions and open the next idea.
Good assets, kept close
Download for later research or save to revisit, so the creative worth learning from does not scroll past.
Give ad research a clear starting point
Start with a question, leave with a reference
From text details or a described scene to an asset you already have — pick the starting point that fits, for competitor research, new-market exploration and building a reference library.
A clear target? Start with ad information search
Enter a keyword and search by ad information, ad copy, social page, e-commerce details or landing page domain — let a brand, a product or a line of copy become the starting point.
A picture in mind? Use feature search
Type content keywords or descriptive phrases to find ads whose visuals contain that object or content. Enter “Santa hat” to find creatives with a Santa hat in frame — no upload needed.
A reference in hand? Use visual search
Upload an image or video, or paste a media link, to find similar ads from what you already have. You can also continue from the camera icon on any ad card.
01 / COMPETITOR & CATEGORY RESEARCH
See what similar ads are saying, find your own room to speak
Launching a new product, or needing a new angle on existing assets? Search around a brand and its products, compare openings, selling points, use cases and offer language across similar products, and collect the basis for your own positioning.
- What to look at: creative visuals, ad copy, advertiser and channel
- What it is for: comparing the order of selling points, the demo and the call to action
- What you get: angles and reference assets for the next creative discussion
02 / NEW MARKETS & LOCALIZATION
Entering a new market, open the local creative view first
The same product may need a different expression in a different market. Filter by target country, language and channel, and study how local assets present the product, describe the need and structure the promotion, so localization work has something concrete to follow.
- What to look at: markets, languages, channels and the ads behind them
- What it is for: comparing tone of voice, scene choices and asset formats
- What you get: copy and visual reference points for the target market
03 / CREATIVE PLANNING & ITERATION
When creative stalls, let one reference open more directions
Already have a reference video but do not want the next version to be the same cut with new copy? Use visual search, feature search or find-similar on a card to expand into similar ads, comparing composition, opening, product demo and scene setup for the next round.
- What to look at: similar assets and the creative choices inside those frames
- What it is for: collecting openings, scenes and demo styles worth trying
- What you get: concrete visual references for copy, design and editing
04 / PERSONAL & TEAM REFERENCES
Let one good find start the next creation
Media buying looks for angles, copywriting for expression, editing for pacing, design for imagery. Download or save the ads worth studying, then organize them into references that suit your own process, so every discussion has something concrete to look at.
- What to look at: ads worth returning to, and the details of how they are made
- What it is for: keeping references to compare against in creative discussions
- What you get: a growing library of inspiration for future work
Start simple, discover deeper
Three steps to your next creative find
- 01
Choose your direction
Pick an industry, enter a keyword or provide a visual reference.
- 02
Find ads worth watching
Filter as needed, browse the assets and open up more similar ideas.
- 03
Keep the inspiration close
Open the details, download or save, and build references for the next round.
About the BigSpy Ad Library
Who is the BigSpy Ad Library for?
For media buying and growth teams who need to find ad creatives and study how they are expressed, and for anyone collecting ad references for copywriting, design and editing work.
Which channels does the Ad Library cover?
Channels shown on this page include Facebook, Instagram, AdMob, YouTube, TikTok, Twitter X, Pinterest, Yahoo, Unity Ads, Pangle and AppLovin.
What filtering options are there?
Filter by country / region, ad language, date range, asset type and size, among others. E-commerce can also be researched by site type, and gaming by category, system and core genre / gameplay / theme / IP. Advanced conditions include social engagement, landing page type, creative format, ad placement, retargeting ads and marketing objective (CTA), available where they apply.
Which industries can I research?
Gaming, utility and e-commerce. Choose an industry for your research goal, then narrow by channel, market, language and asset type.
How do ad information, feature and visual search differ?
Ad information search queries ad information, ad copy, social pages, e-commerce details or landing page domains by keyword. Feature search takes visual content keywords or descriptive phrases and finds ads containing that object or content, with no upload. Visual search takes an uploaded image or video, or a pasted media link, and finds similar ads from an existing asset.
Can I keep the ads I find?
Yes — download or save them to keep as research references.
See enough of how others say it, then write your own answer
Search, filter, download and save — keep your references within reach.
Explore BigSpy Ad Library