Fashion items such as sunglasses should be one of the must-haves for everyone when going out. The current positioning of Sunglasses is not only a tool to block the sun and protect the eyes, but also a fashion look that users love. The popularity of Sunglasses has spawned many Sunglasses stores, and they usually promote and sell Sunglasses on social media such as Facebook and Instagram. If we want to quickly gain users’ love and create a hot Sunglasses ad, we must first design a successful Sunglasses ads creatives.
6 best sunglasses advertising creative case studies
BigSpy is an advertising creative collection tool, which comes from a big data company. BigSpy aggregates advertisements from 9 social platforms including Facebook, Instagram, Twitter, Youtube, etc., and helps users find better advertising ideas through search, advanced filtering and multiple sorting methods, helping us optimize our advertising campaigns and increase ROI. Below are 6 successful sunglasses ads I found on BigSpy.
Maui Jim -Applicable to multiple scenarios
Maui Jim is a well-known premium sunglasses brand, renowned for its unique polarized lens technology and exceptional visual experience. The advertisement features the tagline “Color You Can Feel,” highlighting the product’s color fidelity and visual clarity. The success of this ad lies in the fact that it doesn’t just promote a product; it presents a lifestyle that deeply connects with nature through vivid color and enhanced visual experiences.
Success of the Ad:
The ad's success is evident in how it showcases real-life outdoor activities, blending diverse models with beautiful natural landscapes. It effectively communicates the brand’s core values—high-quality visual experiences intertwined with an active outdoor lifestyle. The ad not only highlights the functional benefits of the product but also evokes an emotional response from viewers, helping the brand establish a vision of a desired lifestyle. This combination of visual and emotional elements not only conveys the product's message but also builds a deeper emotional connection between the consumers and the brand.
According to BigSpy's statistics, this ad has received 11.4M impression in 85 days.
Topfoxx - Discount marketing
Topfoxx is a sunglasses brand centered around fashion and femininity, offering trendy designs at affordable prices. This ad promotes the “Megan 2” women’s aviator sunglasses, priced at $69, with a “Today Only” discount code, emphasizing the limited-time offer. The use of “TODAY ONLY!” creates a sense of urgency, triggering consumers’ fear of missing out and prompting them to make quick purchase decisions. The ad copy is concise, highlighting the product’s price ($69) and 20% discount, while also hinting at its popularity and quality through the term “Best Sellers.” The phrase “perfect pair” further enhances the product's appeal, positioning it as an ideal choice. By providing the promo code “SCORE20,” the ad directly encourages consumers to take action. The code offers an immediate financial incentive, increasing satisfaction and personalizing the shopping experience.
Success of the Ad:
This Topfoxx ad successfully conveys the promotional message through simple, clear copy and a straightforward product image. The use of a limited-time offer and discount code effectively stimulates consumer urgency, driving purchases. Additionally, the use of symbols and a friendly tone strengthens the connection between the brand and its target audience, effectively conveying the image of a fashionable, value-driven brand.
The Rocket Eyewear Company - Authoritative endorsement
Blocking blue light and reducing the sun’s eye damage are the biggest reasons why many people buy sunglasses. European and American countries have the habit of sunbathing, as well as some outdoor workers, they will have the need to buy high sun protection sunglasses. Therefore, highlighting the functionality of sunglasses in advertising creativity is also a good way to create sunglasses advertising.
The Rocket Eyewear Company is a Singaporean sunglasses brand that focuses on combining fashion and functionality. This ad features a quote from the influential fashion magazine Harper’s Bazaar: "The Singaporean sunglasses brand that fashion insiders are raving about." It encourages consumers to try out the brand with free shipping and a 30-day hassle-free return policy. The ad showcases a 360-degree rotating video of a pair of sunglasses, fully displaying the product’s design and details. The ad copy is concise and to the point, highlighting what matters most to consumers: style and ease of purchase. The direct call-to-action, “Try them today,” motivates consumers to act immediately, while the offer of free shipping and easy returns helps drive conversions.
Success of the Ad:
The Rocket Eyewear ad effectively communicates the brand's fashion appeal and high quality through three key elements: authoritative endorsement, detailed product display, and risk-free purchasing. The 360-degree video enhances visual engagement, allowing consumers to clearly view product details, while the "hassle-free purchase" policy alleviates any hesitation, increasing the likelihood of purchase. The endorsement from a reputable media outlet further strengthens the brand’s image and adds persuasive power to the ad.
THREE - Bilingual reach
The ad for THREE is presented in both Arabic and English, promoting the brand’s "USUVU" sunglasses collection, with a focus on the launch of new styles and a limited-time offer of free fast shipping. The ad showcases multiple reflective sunglasses in various colors and designs, with individual images of each product. This approach aims to attract consumers through visually appealing product displays and promotional discounts, encouraging quick purchases. By using both Arabic and English, THREE effectively reaches a diverse audience, expanding its consumer base. This bilingual strategy not only works well in local markets but also makes it easier for international customers, reinforcing the brand's global image.
Success of the Ad:
THREE’s ad effectively draws in a wide audience and sparks purchasing interest through bilingual reach, the appeal of new products, fast shipping, and the variety of styles displayed. The ad's standout feature lies in creating a sense of urgency and showcasing the products visually, delivering a shopping experience that is both fashionable and convenient. The straightforward copy and clear call-to-action motivate consumers to make quick purchasing decisions. Additionally, the offer of free and fast shipping enhances the overall customer experience, boosting the ad’s conversion rate.
Hokana Sunglasses - Convenient payment options
The Hokana Sunglasses advertisement centers around the core message “2X1 en OUTLET” (Buy One, Get One Free), attracting consumers’ attention to its sale event and promoting leopard print sunglasses. The ad highlights price discounts (starting from €22), free delivery within 24 hours, and the convenience of cash on delivery, aiming to stimulate consumers’ purchasing desire.
The advertisement features multiple close-up photos showcasing different parts of the leopard print sunglasses, providing a detailed visual representation that helps consumers better understand the product's design and quality. These close-up shots not only emphasize the unique style of the product but also appeal to fashion-conscious consumers.
Success of the Ad:
This advertisement from Hokana Sunglasses successfully attracts its target audience through appealing promotional messages, detailed product displays, fast delivery, and convenient payment options. The ad effectively conveys a brand image of fashion and high cost-performance through clear language and vivid visual effects. Most importantly, the direct links and calls to action provided help convert traffic into actual purchases.
Prescription Glasses Online - Innovative unique selling point
The advertisement from Prescription Glasses Online focuses on promoting its innovative "Visible Light Photochromic Lenses," highlighting their dual response to both ultraviolet and visible light. This unique selling point positions these lenses as versatile eyewear suitable for both outdoor and indoor use. The ad emphasizes the advanced technology of the lenses, which not only change in response to UV light but also adapt to visible light, appealing to consumers who value both functionality and style.
The accompanying video effectively showcases the lenses' ability to change color under different lighting conditions, providing a concrete demonstration of the product's benefits. This visual representation enhances consumer understanding and interest.
Success of the Ad:
The advertisement successfully conveys the unique advantages of the Visible Light Photochromic Lenses while attracting potential customers through engaging visuals and a clear call to action. Ultimately, this approach strengthens the brand's appeal and increases the likelihood of conversion.
In addition to high-quality Sunglasses ad ideas, if you want to increase the advertising ROI, you also need to optimize the advertising audience and advertising budget.
Advertising Audience - AdTargeting
From the above creative design of advertising, we can find that any sunglasses are targeted at a specific audience. For example, black sunglasses with a metal frame are targeted at men in their 20s to 30s. Then we have to do with this specific In addition to the user characteristics, you can also traget such users through detailed interests. For example, through keywords: "travel" and other more precise targeting of advertising audiences by AdTargeting.
Advertising Price - AdCostly
When we set up a new campaign, or place Facebook ads in a new country, advertising bidding or choosing which type of advertising is more suitable will require a long period of A/B testing, but now there is a tool (AdCostly) can help us reduce the test time, because AdCostly will calculate the average bid of each country and channel based on different advertising interest keywords, making it easier for us to test advertising costs.
The above are 8 tips to increase the sales of sunglasses advertising, whether it is advertising creativity, advertising audiences, advertising costs, you can optimize them.
