Minea VS BigSpy

Competitors marketing analysis is especially important. How can we better understand our competitors? Spy tools are a good option. More effective spying tools can help us better understand industry changes and the latest marketing practices. Which ad spy tool is better?

There are two powerful ad spy tools, Minea and BigSpy. They are the most popular tools, which one is better? We compare in many ways.

1. What are MINEA and BIGSPY?

Minea is a product and ad search tool on the market.  It allows marketers to keep innovating and spy on the competition.

BigSpy is a social ad spy tool, which is committed to helping more advertisers get more revenue in the marketing field, and impress users with the most creative materials. In addition, it is also a source of product inspiration. BigSpy monitors and analyzes billions of ads from multiple angles such as creatives, ad copy, and ad audience, and tracks the user performance of each ad.

2. Main function comparison between the two products

2.1 Description of database

Both of these two tools guarantee users a big database globally, while there are some differences between them about basic characteristics.

2.2 Advanced search & filtering

BigSpy lets you perform an advertising location search. You can see search based on Landing page URLs, ID, Advertising Info, Title, and Text. With the keyword exclusion search, you can input unwanted keywords to exclude ads related to that keyword.

Filtering for both products is very similar, but BigSpy supports CTA and marketing objective filtering while Minea does not.

2.3 In-depth analytics

BigSpy's Tracking ads can see whether ads have been discovered in the past 7 days and 30 days. At the same time, part of the data supports continuous tracking and you will see changes in the data of likes, comments, and shares. You don’t need to guess what your competitors are doing, but you can get data-driven insights to help you optimize your marketing activites. Mine supports the analysis of changes in the engagement trend of ads.

3. Pricing

Both BigSpy and Minea both support free usage for a limited number of requests.

BigSpy sets up two packages for different functions according to the number of queries that $9/month and $99/month. Minea has two standard packages $49/month and $99/month. BigSpy's low price is cheaper, but their high price is the same.

BigSpy supports refunds within 24 hours, but Minea does not. In addition, BigSpy also supports VIP packages and services.

4. Disadvantage

BigSpy

• Free plan has limited features
• Compared with Minea, Shop analysis and influencer analysis are not supported.

Minea

• Free plan has limited features
• You cannot filter ads based on marketing goals
• The tool only provides data from Facebook, Pinterest and TikTok
• Compared to BigSpy, Minea does not support copy analysis and featured ads.

5.Summary

Both tools provide timely and requisite data for marketing campaigns. BigSpy has a larger database to meet the needs of integrated multi-channel activities. At the same time, BigSpy can be used to follow different platforms such as Twitter, AdMob, Yahoo and Unity.

BigSpy supports three industries, e-commerce is one of them. Minea has no industry distinction and is unified in terms of data. BigSpy currently does not support store and influencer analysis, but BigSpy has more than 100 million advertising data to support filtering and querying.