Don't be afraid to place paid ads on social media. Facebook paid advertising is often the most effective way to attract customers. Facebook has a lot of great targeting features that make sure you pay only to be noticed by your main target audience. Real estate advertising on Facebook is an efficient and rewarding investment. What successful Facebook ad ideas can learn when setting up real estate ads? This is the top4 real estate Facebook ad ideas case I found with BigSpy.
Top 1: Zillow - Immersive visual experience
AD Title: Step 1: Find a great rental on Zillow. Step 2: Turn it into your dream home!
Idea type: video
Likes: 33.6k
Share: 2.9k
Duration: 1days
Case study: This advertisement effectively showcases the decoration of various areas within a home, vividly presenting the layout and spatial design. Through meticulous cinematography and artistic scene arrangements, it immerses viewers in a warm and aspirational living environment, sparking their imagination of an ideal home. The ad not only highlights the comfort of the living space but also provides an immersive experience that evokes the beauty of everyday life. Since its release, the advertisement has quickly garnered 33.6k likes, demonstrating its successful execution and strong appeal. This achievement not only reflects the creativity and effectiveness of the ad but also its ability to resonate with its target audience.
Learn more details： More about the original ad post and ad data.
Top 2 Swargaseema - Believe in the power of the brand
AD Title: DTCP Open Plots for Sale With Free Weekend Home | Suketana Venture | Swargaseema Sandalwood Farms
AD TEXT：DTCP Open Plots for Sale With Free Weekend Home | Suketana Venture | Swargaseema Sandalwood Farms #swargaseemasandalwoodfarms #swargaseemasuketana #openplotforsale #openplotsforsaleinhyderabad #openplotsinhyderabad #dtcpapprovedplots #swargaseemasandalwoodfarms #chandrachandrasekhar Swargaseema Sandalwood Farms is a Real Estate Company Offers you DTCP Approved Open Plots And Farm Lands. Our Ventures Are Sirulaseema 1, Sirulaseema 2 And Suketana. After Successfully Completing Our Venture Sirulaseema 2. Now We Are Introducing Suketana Venture Located In Cherukupally, Kondurg, with DTCP Approved Layout. To benefit our customers’ trifold, we are not just offering a DTCP approved plots, for your additional revenue and building a cozy Resort for you to enjoy your leisure with your family… “Investing with “SWARGASEEMA” ensures brighter future” For Booking Plot or visiting Site, kindly call us on +91 988 988 2068 . Looking forward to see you soon... Regards, Mr. Chandra Chandrashekar Managing Director Swarga Seema Sandalwood Farms Pvt Ltd
Idea type：video
Likes：22.8k
Comment：10
Duration：5days
Case study: The advertisement for Swargaseema Sandalwood Farms effectively showcases its DTCP-approved open plots and provides a detailed introduction to the Suketana Venture, located in Cherukupally, Kondurg. By using a video format, the ad offers a comprehensive view of the plots' layout and surroundings, giving potential customers a clear overview of the project. The detailed narration not only enhances the transparency of the information but also helps viewers understand the project's benefits and potential. The promise of additional amenities, such as the construction of a resort, further boosts the project's appeal, addressing customers' expectations for future value and recreational facilities. Furthermore, the ad’s success is evident from the 22.8k likes it received shortly after publication, demonstrating its strong market impact and effective marketing. The clear contact information provided facilitates quick customer action, driving sales opportunities. Overall, this advertisement effectively captures attention and strengthens the project’s market competitiveness through efficient information delivery and value-added promises.
Learn more details： More about the original ad post and ad data.
Top 3 Rohanbuilders - Highlight the product's key features
AD Title: Rohan Ekam, Balewadi | 4 BHK Walkthrough
AD TEXT： GROUND FLOOR IN THE SKY Rohan Ekam stands on the banks of the Mula River in Balewadi. One of its ground floors is 14 floors above ground, in the sky. Complete with trees, park benches and play areas - everything you would expect to find on the ground floor. There is, of course, a ground floor on the ground floor as well. MahaRERA Registration Number: P52100052298
Idea type：video
Likes：20.1k
Duration：9days
Case study: The advertisement for Rohan Ekam uses innovative 3D surround video to showcase the layout of each room, offering an immersive visual experience. This presentation method takes viewers on a virtual tour, allowing them to fully experience the design and layout of each room as if they were physically present in the property. This high-tech approach not only enhances the interactivity and appeal of the ad but also effectively highlights the project's details and unique features. A key highlight of the ad is its creative concept of the "ground floor in the sky," which emphasizes the project’s unique selling point. Although the floor is actually 14 stories above ground, it still features greenery and amenities typically found on a ground floor. This inventive description piques viewers' curiosity and interest, making the ad more compelling. Additionally, by clearly showcasing room layouts and facilities, the ad deepens viewers' understanding of the project, thereby increasing potential buyers' interest.
Learn more details： More about the original ad post and ad data.
Top4 Dream Houses - Another interpretation of beauty
AD TEXT： I think I’ve just found my dream lakefront home in Louisville, Tennessee! See inside: See inside: https://madmansions.com/a-lakefront-estate-of-elegance-and-grandeur/
Idea type：image
Likes：6.1k
Duration：9days
Case study: This advertisement effectively highlights the unique selling points of the property by showcasing a beautiful image of the residence. The picture features a stunning lakefront home set against a picturesque backdrop, presenting an idyllic lakeside lifestyle. The distinctive design and elegant style of the home are prominently displayed, making it visually captivating. This combination of a beautiful natural setting and unique architecture emphasizes the property's exclusivity and conveys a sense of luxury and comfort. By leveraging the appealing natural environment and the home's distinctive appearance, the ad successfully captures potential buyers' interest. The high-quality image allows viewers to clearly see the home's beautiful scenery and design details, which helps to increase their interest and desire for the property. Additionally, the ad includes a link to a detailed page where interested buyers can find more information. Overall, this advertisement effectively highlights the property's key features and successfully attracts the attention of potential customers through its exquisite imagery and detailed description.
Learn more details： More about the original ad post and ad data.
There is a saying in the advertising circle that there are two types of advertising, one is advertising, and the other is real estate advertising. Why is the mainstream style of real estate advertising still simple and straightforward? There are several reasons:
- The real estate market is a seller's market. As long as you sell a new house, you don't have to worry about selling. In this market, creative advertising is a bit redundant.
- The house itself is the biggest value product. The price, location, and environment that consumers care about, you only need to inform consumers in the simplest and most direct way to achieve better results.
- The selling points are limited. The "unique sales proposition" proposed by Rosser Reeves is not applicable to real estate advertising, and there are no bright spots.
- Real estate agents lack professional marketing knowledge. What they want is to let consumers see the advantages of real estate at a glance and simply sell.
With the development of the advertising industry, a simple house introduction information is no longer satisfying users, and new real estate marketing methods are constantly emerging. The above are four effective real estate marketing cases. When editing real estate ad copy, you also need to pay attention to the following:
Facebook ad ideas tips:
1. Speak freely in the title, and you waste 80% of your advertising costs
The headline of the advertisement should cover the message you want to convey most. Previous advertising experience suggested that the brand name or theme content name be embedded in the title, but not all advertisements are so dogmatic.
2. The number "100" is more impressive by 25% than "100" because it is closer to reality
The phrase "close to reality" is far-fetched. However, Arabic numerals are indeed faster than words. They understand boundaries without borders, and reach the brain without reading. Therefore, the inclusion of Arabic numerals in the advertisement will increase the understanding speed of the advertisement.
Whoever can use Arabic numerals in the text, try to use Arabic numerals as much as possible, which is also the "principle of speaking numbers", which is convenient for quick reading.
3. The slogan 8-12 words are the easiest to remember
Here is what we often say, sometimes the slogan and title are integrated. Whether it is easy to remember and widely circulated depends on whether it is rhyming and catchy.
4. The number of people who read 20 words is 10; the number of people who read 50 words is 5; the number of people who read 500 words is 1
We need to understand that movies that ca n’t attract you within 20 minutes will make you fall asleep, and the customer will pay less attention to the advertisement. If the user ’s attention is not captured in a few seconds, the advertisement will fail.
5. Breaking the conventional advertising attention rate doubled
The principle of moderation is involved here, and there is a good summary: unexpected, reasonable. If you do not expect it or make sense, the way this ad behaves is very problematic.
To sum up:
Breaking away from the traditional real estate advertising copywriting model and incorporating different elements such as art and antiques into real estate advertising, real estate advertising can also become diverse and attractive. The above four successful real estate Facebook ad ideas express the importance of advertising ideas from four aspects. Find Facebook ad ideas with BigSpy!
