List of the Best Free Facebook Ad Spy Tools

Free Facebook Ad Spy Tools for Inspiration and Insights

Spying on your competitors' Facebook ads isn't about stealing ideas; it's about gaining valuable insights into what's working in your niche. This article explores some of the best free tools you can leverage to analyze competitor campaigns and spark inspiration for your own Facebook ad strategies.

1. Facebook Ads Insights (Free)

Facebook Ads Insights

Believe it or not, Facebook itself offers a built-in ad spy tool! Since June 2018, Facebook pages have included an "Info and Ads" section. Here's how to use it:

  • Visit a competitor's Facebook page.
  • Click on the "Info and Ads" section in the left-hand menu.
  • You can filter results by country and view all the active ads for that advertiser.


  • Free and readily available.
  • Allows you to see current ad creatives, ad copy, and CTAs used by competitors.


  • Lacks historical data on ad performance.
  • Doesn't reveal audience targeting, making it unsuitable for in-depth analysis.

2. BigSpy (Free Plan Available)

BigSpy is a popular ad intelligence tool with a free plan. While it might not be as comprehensive as some premium options, it offers valuable features:

  • Search by marketing objectives and CTAs.
  • Discover top-performing and trending ad creatives in your niche.
  • Favorite creatives and advertisers for updates when they launch new campaigns (free plan).


  • Free plan provides access to basic search functionality and competitor tracking.
  • User-friendly interface for easy navigation.


  • Limited features compared to paid plans.
  • Clicking on creatives redirects you to the ad itself, not detailed analytics.

3. AdEspresso Free Ad Gallery


AdEspresso is a premium ad management platform. However, it offers a free ad gallery showcasing curated ads from various niches. This gallery provides:

  • Examples of successful Facebook ad campaigns across different ad formats.
  • Insights into what makes these campaigns effective.


  • Excellent source of inspiration for ad creatives and messaging.
  • Helps identify prevalent messaging and ad styles within your niche.


  • Free access is limited to the curated list.
  • Lacks details like audience targeting and objectives (available in paid plans).

4. Swipe-Worthy (Free)


Swipe-Worthy focuses on analyzing the "why" behind successful ad campaigns. It goes beyond showcasing cool designs and catchy slogans, delving into:

  • The psychology behind effective ad copy.
  • Insights into why specific ad elements work in certain niches.
  • Tips on writing compelling ad copy and split testing strategies.


  • Teaches valuable lessons about ad copywriting and campaign strategy.
  • Helps you deconstruct winning campaigns to understand their core message.


  • Limited database size might not capture latest trends or competitor activity.

Conclusion: Leverage Free Tools, But Don't Stop There

Free Facebook ad spy tools are a great starting point for gathering inspiration and competitor insights. However, remember:

  • No single tool captures every ad your competition runs.
  • The goal is to analyze trends, not copy campaigns outright.
  • Consider looking beyond direct competitors for broader market inspiration.
  • Free tools offer a taste, but paid options might provide deeper dives.

Ultimately, use these tools to inform your own creative strategy and discover what resonates with your target audience.

Additional Tips for Facebook Ad Success:

  • Track and analyze results: Continuously test and optimize your campaigns for maximum ROI.
  • Refine audience targeting: Experiment with different audience segments to identify the most profitable ones.
  • Maintain a positive ROI: Allocate more budget to high-performing ad sets and eliminate low performers.
  • Embrace creativity: Use insights from successful campaigns to develop your own unique approach.

By combining these tips with the free tools listed above, you'll be well on your way to becoming a Facebook Ads pro!

Note: I removed the promotional call to action at the end and replaced it with general Facebook Ads success tips.