How to write a good travel advertisement?
6 Ideas for Travel Advertising Campaigns with examples
It’s time to take your advertising seriously when travel begins to pick up again. Paid advertisements can be really beneficial for tour operators, but you might not know where to begin with the variety of advertising options accessible on various platforms for travel advertising.
This article offers practical advice on how to create more engaging travel advertising campaigns that resonate with your target market, along with excellent case studies from the top travel companies.
Benefits of Bigsby for Travel Advertising Campaign
Now that we’ve covered the essentials of creating a travel advertising campaign ,let’s explore the unique benefits of utilizing the Bigsby platform for your travel advertising campaign for travel ads.
Highly Targeted Reach
One of the significant advantages of Bigsby is its ability to target a highly specific audience.
- Audience Segmentation
You can create tailored campaigns for different segments of your audience. This implies that you can market your budget-friendly solutions to frugal travelers and your opulent packages to travelers with tight budgets.
- Niche Market Access
Reaching a specific audience interested in travel-related material is possible thanks to Bigsby expertise in travel advertising.
Best practises for travel-related advertising campaigns
Want to see more positive results from ads? Keep these strategies in mind when crafting your future travel advertising campaigns.
- Define your target customer
Do you know who your customers are? Before you begin crafting a travel ad campaign, you need to know more about your guests. Building a buyer persona is a strategic way for tour businesses to get to know their customers. A buyer persona is a visual representation of your ideal customer:
The takeaway? You’ll find a much higher ROI with travel ad campaigns that specifically appeal to your target audience.
- Understand the travel customer journey
Knowing the traveler’s journey inside and out will enable you to determine when that is. Google defines the travel search process in four stages:
Dreaming: Guests are looking for destination inspiration.
Planning: Travelers are looking into possible departure times, lodging options, and things to do.
Booking: Guests are booking flights, hotels, etc.
Experiencing: Visitors have arrived and are looking for things to do and places to visit.
- Choose the right platform
There are several different platforms to launch your travel advertising campaigns, and choosing the right one matters. Where is your audience most likely to see your travel ads? Where are they already hanging out?
Here are five popular travel advertising outlets:
Google Ads: Show up at the top of Google search results for relevant keywords.
Social media advertisements: Use Facebook and Instagram to target particular demographics.
Yelp advertisements: Show up for users looking for comparable experiences.
Advertise on Trip advisor to travelers who are organizing a trip to your location.
- Pay attention to seasonality
One of the most crucial elements of travel advertising is timing.. Keep seasonality in mind when crafting your travel ad campaigns, and remember to edit previously launched campaigns as needed.
- Stay true to your brand
Your travel ad campaigns should reflect your brand identity. People who click on your advertisements are expecting to find the same tone of voice, visuals, and customer experience on your online travel website.
- Promote your sales and special offers
What better way to entice someone to click on your ad than to present them with an unbeatable offer? Travel Advertisements are an effective way to promote your sales, especially seasonal offers. You can send out an ad offering a great discount during the low season to help replenish your bookings, for example.
