How to use TikTok for better marketing?
Introduce
TikTok is becoming increasingly popular among users and brands. Projections for 2024 suggest the platform will surpass 2 billion active users, and enterprises are gradually realizing its enormous potential in marketing products and services.
70% of TikTok users stated that they have discovered new brands and products through TikTok, which are exactly what they need in their daily lives. In addition, about 50% of users reported that they ultimately purchased what they saw on the application. These data are enough to surprise you and convince you to start using TikTok marketing!
This blog will introduce you to some powerful strategies that will change your business.
The enormous potential of TikTok！
TikTok is the ideal place to increase opportunities for your business. From collaborating with content creators to participating in trends and challenges, there are infinite possibilities on this platform.
People from different backgrounds and almost all age groups are active on TikTok. Generation X, millennials, and Z are all involved in producing and watching videos that inspire their interest. The best thing about TikTok is that it can provide valuable things for everyone. It can customize the in app experience for each user based on their content preferences.
This means that as a business, you can easily reach your target audience by creating content that attracts them. If the content cannot capture their attention, they can always choose to scroll away. Therefore, please ensure that your content is not overly promoted or imposed on others, as it can easily lose audience interest.
Try various content strategies to find the most suitable approach for your business and audience. Mix organic and enhanced content to stay at the top of the target audience's "For You" page. You can even get TikTok's automatic browsing and likes to increase your participation rate. The analysis results will help you understand which content resonates most with the audience, so that you can create more content and keep them interested.
In addition, the organic content of TikTok allows the brand to no longer be limited to the number of likes and views. The focus has shifted towards building meaningful relationships with customers. Establishing genuine connections with customers paves the way for them to become your loyal fans and brand advocates.
There are several strategies to better utilize TikTok for marketing：
- Create a TikTok business account
Firstly, if you are a brand, you must create a corporate profile in order to access these insights, tools, and analyses. Don't worry, this is completely free. If you have already opened a separate account for your brand on TikTok, you can convert it into a company profile.
If you want to create a company profile from scratch, the process is simple. Log in to TikTok using your email or Google, Facebook, or Twitter account. After successfully creating the account, enter the account settings and click "Switch to Enterprise Profile". That's it, you're done! - Preliminary understanding of the working principle of TikTok algorithm
TikTok's way of working is completely different from other social media networks such as Facebook and Instagram. Even if you have some understanding of social media, you must make some special efforts to understand how TikTok operates. The best way is to spend a lot of time using the application and playing with the algorithm. When you have a clear understanding of the constituent elements of an algorithm, you can better control the creation of content, making it more likely to be selected by the algorithm. Utilizing the advantages of algorithms can help you improve the visibility and opportunities for discovery of the entire platform. - Determine the target audience
This is one of the most important parts of TikTok marketing or any other media to date. Only by gaining a deep understanding of your target customers can you clearly convey information. Create detailed buyer roles, defining their demographics, interests, behaviors, preferences, dislikes, pain points, and preferences. - Competitor analysis
Having a deep understanding of what competitors are doing can greatly help in developing truly effective content strategies. If they have been marketing on TikTok for a long time, you can analyze which strategies are effective for them and which are ineffective. By doing so, you can learn from their experiences and utilize them in a better way. - Develop content strategy
Although the content on TikTok may be casual, developing a content strategy is crucial for effectively promoting products and services. The first step is to clarify what goals you want to achieve through marketing activities: increasing sales, increasing brand awareness, increasing website traffic, etc. Then study what types of content the audience will be interested in and what information can attract their attention. - Use keywords and tags well
Tags and keywords play an important role in optimizing personal information. Posting an interesting display image that reflects your brand, a captivating introduction that summarizes everything, and a URL that surprises your followers are all good ways to optimize your personal homepage. But these methods cannot compare to integrating the correct tags and keywords in the post.
If used properly, tags can exponentially increase your visibility and discovery rate. Research all keywords and tags related to your brand, analyze what you find when entering these keywords and tags in the search box. Do you want to appear in search results? If the answer is yes, then you must add these tags in the title of the post. - Collaborate with influential individuals
Influencer marketing is an effective way to promote products and services. It allows businesses to collectively reach their target audience in one place. Compared to just seeing product advertisements, people are more likely to trust influencers' recommendations and make purchases.
That's why brands make collaborating with influential people a mandatory course in their marketing strategy on TikTok. This is very helpful for establishing a genuine brand voice, establishing brand awareness, brand familiarity, and promoting sales. However, choosing the right influencer to collaborate with is crucial. Their main followers make up your target audience, so you can promote your business to those who are truly interested in purchasing from you. - Utilize TikTok advertising
Placing advertisements on TikTok is another way for your business to maximize its impact and coverage across the entire platform. In order to achieve the maximum return on investment, it is necessary to clarify one's goals and target audience in order to accurately set up advertisements. You can control advertising costs based on the playback time of the advertisement.
Create a powerful advertisement that captures the attention of the audience and has a lasting impact on them. Writing eye-catching information can convey the essence without appearing too dominant. If done properly, advertising on TikTok can take your business to new heights.
Summary
If you are a beginner in TikTok's marketing world, please know that now is the best time to learn. This may take some time, but you will eventually master the tricks. TikTok operates differently from other social media websites, so you need to have a deeper understanding of how it operates and obtains relevant content.
Make mistakes and learn from them. Don't avoid trying various techniques and strategies. Analyze what is most suitable for you and what kind of content can resonate with the audience. With the right strategy, you can excel in TikTok's world.
