Advertising is one of the primary means to attract new customers. Through advertisements, hotels can showcase their unique selling points and advantages to potential customers, thereby attracting more guests. Whether it's a newly opened hotel or an established brand, advertising helps increase awareness and memorability.
Therefore, in today's highly competitive market environment, advertising for hotels is a key strategy to enhance brand awareness and attract customers. Advertising enables hotels to highlight their unique advantages and promotional offers, precisely target their audience, increase bookings, and stand out in the market while maintaining competitiveness. By effectively using advertising, hotels can gain a favorable position in the market, and achieve sustainable growth, and development."
Why Hotels Need Advertising?
There are many reasons why hotels need advertising, ultimately aiming to increase clientele and boost revenue. Advertising brings several direct benefits, such as:
Enhancing Market Competitiveness
With intensified market competition, advertising helps hotels stand out among numerous competitors. By showcasing unique selling points and advantages, hotels can attract more potential customers, enhancing their market competitiveness.
Precise Targeting of Customers
Modern advertising technologies like data analysis and customer segmentation assist hotels in precisely targeting their audience. Advertising helps hotels highlight unique features and advantages, such as luxurious facilities, prime locations, special services, or promotional offers. Through targeted advertising, hotels can convey these marketing messages to customers most likely to book, thereby increasing advertising effectiveness and conversion rates.
Adapting to Market Changes
Market conditions and customer demands constantly evolve, and advertising helps hotels quickly respond to these changes. For instance, during peak tourist seasons or specific holidays, hotels can promote special prices and offers through advertising to attract more bookings.
Increasing Direct Bookings
Through targeted advertising, hotels can encourage customers to book directly via the hotel's official website or channels, rather than through third-party platforms. This not only boosts hotel revenue but also reduces commission expenses, enhancing profitability.
Strengthening Brand Building
Continuous advertising helps hotels establish and reinforce their brand image. A strong brand not only attracts new customers but also enhances loyalty among existing customers, fostering positive word-of-mouth. For example, through email and social media advertising, hotels can regularly update customers with the latest events and promotions, maintaining customer interest and engagement.
Expanding into New Markets
Advertising helps hotels expand into new markets, attracting customers from different regions and countries. Through multilingual, multi-channel advertising campaigns, hotels can broaden their market presence globally, diversifying their customer base.
Driving Digital Transformation
In the digital age, online advertising is a crucial component of hotel digital transformation. By leveraging social media, search engines, and online advertising platforms, hotels can enhance their online visibility and attract a broader audience.
Enhancing Customer Interaction
Through interactive advertising formats such as video ads and social media ads, hotels can build closer relationships with customers. This not only improves customer experience but also allows hotels to gather valuable feedback for service optimization.
Types of Hotel Advertising
There are various types of hotel advertising, primarily including the following:
- Online Advertising: This includes search engine ads, social media ads, display ads, and video ads. These ads can precisely target specific customer segments, enhancing the hotel's online exposure and bookings.
- Print Advertising: Such as ads in magazines, newspapers, and travel guides, which are suitable for targeting specific reader demographics.
- Outdoor Advertising: Such as large billboards, bus stop ads, and airport ads, which attract the attention of a large number of passersby.
- Television and Radio Advertising: Broadcasting ads through television and radio media can reach a broad audience, increasing brand awareness.
- Cooperative Promotions: Collaborating with travel platforms, airlines, travel agencies, etc., through joint marketing activities to promote the hotel.
- Email Marketing: Sending emails to potential and loyal customers to promote the hotel's latest offers and activities."
20 Innovative Hotel Advertising Examples
Marriott's "Travel Brilliantly" Campaign
Advertising Type: Social Media Advertising
Marriott's "Travel Brilliantly" campaign is an innovative advertising initiative centered around social media. The campaign aims to promote the Marriott brand by inspiring creativity and sharing among travelers, fostering deeper interaction with consumers. The reason for hosting this campaign is Marriott's recognition that traditional marketing methods are no longer sufficient, especially among younger generations who prefer meaningful interaction and sharing with brands. Thus, they launched the "Travel Brilliantly" campaign not just as an advertising effort, but as a new brand positioning and interactive strategy.
Marriott leverages user-generated content and social media interaction to encourage guests to share their travel inspirations and creativity, integrating these into their brand promotions. Through collaborations with Instagram and Facebook, they encourage guests to use the #TravelBrilliantly tag to share photos and stories. This campaign not only increases brand exposure on social media but also enhances interaction with consumers, significantly boosting user-generated content and brand awareness. During the campaign, the use of related tags increased by 300%.
Through the "Travel Brilliantly" campaign, Marriott successfully harnesses the power of social media to connect with travelers in an innovative and interactive way, thereby enhancing brand credibility, influence, and market share.
Hilton's "Stop Clicking Around" Campaign
Advertising Type: Digital Advertising, Television Advertising
Hilton's "Stop Clicking Around" campaign is an innovative advertising initiative focused on direct bookings, aiming to encourage consumers to book accommodations directly through Hilton's official channels rather than third-party booking websites. While third-party booking platforms offer convenience, they also come with high commission costs and may weaken direct relationships between the brand and consumers.
Hilton emphasizes the benefits and discounts of booking directly, encouraging travelers to book through the Hilton website or app, highlighting price guarantees, free Wi-Fi, and loyalty points. The campaign significantly increased Hilton's direct bookings, improved profitability, and reduced reliance on third-party platforms. Direct bookings increased by 20% during the campaign.
Airbnb's "Live There" Campaign
Advertising Type: Digital Advertising, Television Advertising
Airbnb aims to strengthen its leadership in personalized accommodation choices through the "Live There" campaign. They recognize that many travelers seek deeper cultural experiences and a sense of authentic local living, beyond the standardized services offered by traditional hotels.
The campaign emphasizes local experiences and personalized accommodations, contrasting sharply with the standardized services of traditional hotels. It showcases unique experiences where guests can live like locals. The campaign includes sharing real stories and experiences of guests during their stays on social media and digital platforms. These stories not only showcase the quality of accommodations but also highlight how travelers integrate into local communities and cultures through Airbnb.
The campaign attracted a significant number of customers seeking unique travel experiences, resulting in a 30% increase in bookings for Airbnb during the campaign period, significantly enhancing brand awareness.
Hyatt's "World of Hyatt" Campaign
Advertising Type: Digital Advertising, Video Advertising
Hyatt aims to enhance interaction with its members through the "World of Hyatt" campaign, boosting brand loyalty and attracting new members. They recognize that in the fiercely competitive hotel industry, personalized services and reward programs are crucial for retaining and attracting loyal customers.
Hyatt showcases the real stories and experiences of guests through emotional advertising, emphasizing the brand's warmth and care. The campaign includes short films capturing touching guest stories. This initiative increased Hyatt's brand awareness and customer loyalty, with a 50% increase in social media interactions and significant improvements in customer satisfaction and repeat stays.
Accor's "Feel Welcome" Campaign
Advertising Type: Digital Advertising, Television Advertising
The "Feel Welcome" campaign aims to strengthen Accor's brand image as a top hotel group, highlighting its advantages in customer experience. Modern travelers seek not only accommodation but also a sense of belonging and welcome during their journeys.
Accor enhances its brand image of warmth and inclusivity by focusing on welcoming guest experiences. To ensure the "Feel Welcome" concept permeates throughout its brand operations, Accor conducts employee training and cultural initiatives, ensuring every staff member reflects the care and warm reception towards customers in their daily work. The advertisements showcase the entire guest experience from check-in to check-out, emphasizing the hotel's warm reception. Post-campaign, Accor's brand awareness and customer satisfaction increased, with a 15% rise in repeat stays.
The Ritz-Carlton's "Let Us Stay With You" Campaign
Advertising Type: Video Advertising, Social Media Advertising
This campaign promotes The Ritz-Carlton brand through emotional connections and memorable experiences. By showcasing luxury experience videos, it narrates special guest experiences at The Ritz-Carlton hotels, emphasizing the brand's luxurious service and enduring impact, attracting a high-end clientele.
Through "Let Us Stay With You," The Ritz-Carlton not only showcases its luxurious facilities and premium services but also reinforces emotional connections and enduring influence through real customer testimonials. This campaign successfully attracted more high-end customers, enhancing the brand's position in the luxury hotel market with significant increases in bookings and average room rates, and notably improving loyalty among high-end clientele.
W Hotels' "Wake Up Call" Music Festival
Advertising Type: Live Events, Social Media Advertising
W Hotels brings the vibrancy and stylish atmosphere of a music festival into its hotels, offering guests a unique experience. The event not only serves as a music festival but also embodies the W Hotels brand lifestyle, aiming to attract young, stylish, and music-loving travelers. After all, the W Hotels brand has always been known for its fashionable, modern, and vibrant image.
By hosting the music festival within its hotels, guests not only enjoy music but also experience the hotel's stylish ambiance. The festival significantly increased hotel occupancy rates and exposure on social media, enhancing the brand's recognition and appeal among young audiences by 40%.
CitizenM's "Affordable Luxury for the People" Campaign
Advertising Type: Digital Advertising, Social Media Advertising
CitizenM emphasizes high-tech and stylish design, offering affordable luxury experiences to attract young business travelers.
The campaign showcases the hotel's modern facilities and smart services, such as self-check-in and personalized room control systems like the MoodPad control system. It highlights the concept of "affordable luxury," showing how CitizenM provides comparable or better experiences than other high-end hotels at a lower cost. Clear pricing is featured on the website and advertisements to ensure consumers understand their costs.
The campaign increased brand awareness and occupancy rates, particularly among young business travelers, significantly boosting brand recognition by 25%.
Moxy Hotels' "Play On" Campaign
Advertising Type: Social Media Advertising, Interactive Advertising
Moxy Hotels launched the "Play On" advertising campaign to attract adventurous, energetic, and young travelers. The campaign aims to showcase Moxy Hotels' unique brand personality and vibrant atmosphere, highlighting it as not just a place to stay but also a fun and interactive social venue.
The advertising displays Moxy Hotels' modern design and stylish interior décor, including bold colors, creative furniture, and open social spaces. Each hotel features unique art decorations and design elements, emphasizing its vibrancy and personality. Using relaxed and humorous language and slogans, "Play On" aims to convey an unconventional, energetic brand voice, encouraging user interaction through social media activities. There was a significant increase in social media engagement, boosting brand awareness.
During the campaign, Moxy's bookings increased by 35%, and social media followers grew by 50%. This campaign attracted a large millennial audience through fun advertisements and interactive activities.
The Standard Hotels' "Do You Know Where You Are?" Campaign
Advertising Type: Local Advertising, Outdoor Advertising
The Standard Hotels campaign conveys The Standard Hotels' avant-garde and personalized brand image through a series of creative and provocative advertisements, attracting both local residents and travelers. The advertisements showcase how the hotel integrates into the unique culture and style of its city. For example, they highlight unique local attractions, events, and collaborations with local artists and creatives. The campaign emphasizes personalized services offered by The Standard Hotels, such as unique room configurations, customized check-in experiences, and unique facilities within the hotels, such as rooftop bars, pools, and art exhibition spaces.
The advertisements increased the hotel's local influence and bookings, with a 20% increase in bookings from local residents and higher occupancy rates among traveling guests.
Ace Hotels' "We Are All Tourists" Campaign
Ad Type: Digital Advertising, Social Media Advertising
Ace Hotels' "We Are All Tourists" campaign aims to attract guests seeking novelty and exploration by emphasizing that everyone is a traveler, whether in their own city or in distant places. The campaign showcases how Ace Hotels provides a unique accommodation experience that serves both as a base for adventures and as a part of the local community. Through exquisite photography and videos, the ads highlight the hotel's artistic atmosphere, unique design, and cultural activities, encouraging guests to discover new things during their travels.
The campaign attracted a large number of art and culture enthusiasts, significantly increasing brand identity and occupancy rates. Bookings increased by 30% during the campaign.
Four Seasons' "Capture the Moment" Campaign
Ad Type: Social Media Advertising, Contest
Four Seasons engages high-end customers through a photography contest and social media activities, showcasing unique and memorable experiences enjoyed by guests at their hotels and resorts. The campaign primarily features high-quality photos and videos captured in collaboration with professional photographers, showcasing guests' delightful moments in dining, adventure, and relaxation. Guests are encouraged to use the #CaptureTheMoment tag to share their experiences on social media, enhancing interaction and user-generated content.
The campaign increased brand exposure and user engagement on social media, with a 45% increase in brand interaction and significant participation.
Mandarin Oriental's "He's a Fan/She's a Fan" Campaign
Ad Type: Digital Advertising, Video Advertising
Mandarin Oriental uses celebrity endorsements and personal stories to showcase personalized experiences at Mandarin Oriental hotels worldwide, emphasizing personalized services and luxurious environments. The campaign employs beautiful photography, exquisite visual design, and authentic guest testimonials and recommendations to enhance the brand's affinity and influence.
The campaign boosted the brand's high-end positioning and customer bookings, increasing bookings by 25% during the campaign.
Kimpton Hotels' "Stay Human Project"
Ad Type: Social Media Advertising, Digital Advertising
Kimpton Hotels attracts modern travelers through an emphasis on personalized and humanized services, redefining the hotel experience through social interaction. The campaign focuses on creating a warm and humane environment through community events, cultural displays, and charity collaborations, encouraging guest participation and sharing. The emphasis is on creating connections and resonances between people, thereby enhancing guest satisfaction and loyalty.
Kimpton Hotels successfully enhanced its brand image, attracting guests seeking social value and personalized services, solidifying its competitive advantage in the market. Customer satisfaction and social media engagement increased, with user reviews and recommendations rising by 40%.
IHG's "We're There" Campaign
Ad Type: Digital Advertising, Video Advertising
IHG's "We're There" campaign emphasizes its commitment to providing reliable and heartfelt services globally. Through emotional stories and real customer experiences, the campaign showcases how IHG brands become travelers' preferred choices in various travel scenarios. The campaign strengthens IHG's credibility and awareness globally through meticulously crafted advertising content and social media promotion.
The campaign increased brand trust and customer loyalty, significantly boosting video ad views and shares. Customer satisfaction increased by 20%.
Radisson's "Feel the Difference" Campaign
Ad Type: Video Advertising, Digital Advertising
This campaign aims to highlight Radisson's unique service philosophy and personalized customer experiences. By emphasizing Radisson's unique hospitality and service insights into customer needs, it attracts and retains customer loyalty.
The campaign increased brand awareness and bookings, with video ad views and click-through rates significantly increasing. Bookings increased by 18% during the campaign.
Shangri-La's "It's in Our Nature" Campaign
Ad Type: Digital Advertising, Video Advertising
This campaign showcases Shangri-La's sustainable initiatives and community support projects across its hotels worldwide, demonstrating its efforts in conserving natural resources and promoting social welfare to consumers. The campaign includes storytelling promotional videos and customer experience sharing, emphasizing Shangri-La as a responsible and trustworthy brand.
The campaign enhanced brand reputation and occupancy rates, with a 30% increase in bookings among high-end clientele.
OYO Rooms' "Stay Safe" Campaign
Ad Type: Digital Advertising, Social Media Advertising
OYO's "Sanitised Stays" campaign was launched during the pandemic to attract travelers by emphasizing hygiene and safety measures and rebuilding their trust. During the pandemic, OYO emphasized safety and hygiene measures to attract travelers. The ads showcase the hotel's cleanliness and disinfection processes to ensure guest safety.
This advertising campaign increased brand trust and bookings, with high customer satisfaction regarding hotel safety measures. Bookings increased by 40% during the campaign.
Trivago's "Find Your Ideal Hotel" Campaign
Ad Type: Digital Advertising, TV Advertising
Trivago's "Find Your Ideal Hotel" campaign aims to help consumers find their ideal hotel by emphasizing its online platform's search and comparison capabilities. The campaign showcases how Trivago offers a wide range of hotel choices and price comparison tools through intuitive and user-friendly advertising content to meet various travelers' needs.
The campaign increased website traffic and user conversion rates, significantly boosting searches and bookings on Trivago. Conversion rates increased by 25%.
Expedia's "Travel Yourself Interesting" Campaign
Ad Type: Digital Advertising, TV Advertising
Expedia emphasizes travel uniqueness and life-changing power through emotional and inspiring advertising content, conveying Expedia's leadership in travel planning and booking. The campaign inspires travel inspiration and engagement through visually appealing ads and social media interaction.
The campaign increased brand awareness and bookings, with a significant increase in views and shares of humorous ads. Bookings increased by 30%.
