Facebook vs. TikTok, which Platform Is Better to Run Ads?

In this digital world, the demand for developing businesses with advertising on social platforms is highly increasing. Therefore the race of ad platforms such as Facebook ads, TikTok ads becomes more competitive. And the questions such as which platform is better for running ads? Which platform can help marketers sell more products? are the common concerns of marketers.

General introduce of Facebook and TikTok.

• Facebook was launched in Feb 2004 and currently, it is the most popular social network all over the world. Now Facebook has about 2.8 billion users. Besides the aim at entertaining, sharing information, connecting people together,… Facebook is also a vast marketplace allowing people to run advertising to boost their businesses, products and services.
• TikTok is known as a newbie in social media platforms which was firstly launched in Chinese in Sep 2016 called “Douyin” and available for worldwide users in Aug 2018. Tiktok allows users to share interesting short mobile videos on its platform and leads these contents to a large community. Despite appearing later, TikTok is the world’s fastest-growing social media and has gained some astonishing numbers such as having 1 billion users in 2021. Like Facebook, TikTok also provides advertising services for businesses, which lead ad videos to objective users on TikTok.

Here are some differences between TikTok ads and Facebook ads

1.Content

• Facebook ads: Content can be everything from funny posts, video posts, pictures to quizzes, challenge posts, memes, and so much more which relate to their products or services. Marketers can set up ad campaigns easily. 
• TikTok ads: Contents are all about videos, typically short-form creative videos where advertisers display their brands and services or content creators can review products, apps or services. TikTok videos ads seem to be more friendly with users because they are like organic videos so users can easily recognize your brands or products. But it is necessary to spend time and effort to have attractive videos.

2. Targetting

• Facebook targeting is currently more sophisticated because there is a mountain of analytics and historical audience data collected over the years. So, if you narrow the objectives such as location, demographic, and profile information for your campaign, your campaign will be optimized.
• However, currently TikTok cannot target as detailed as Facebook but you can target some interests effectively include: education, beauty & personal care, pets, fashion & accessories, games, entertainment, news, cartoons, food, comedy, movies and tv, sports, technology. Businesses especially E-commerce and dropshipping can leverage this feature to bring suitable products or services to target customers.

3. Advertising cost

• Except for CTR, the TikTok ads performed better than the Facebook ads in campaigns for CPC and CPM objectives.
• In terms of impressions, TikTok ads bring more impressions at a lower cost. To gain over 11 million impressions, the TikTok ads just spent $11,000 less than the Facebook ads.
• In terms of clicks, the TikTok ads brought more than 38,000 clicks while spending less money than Facebook ads.

4. Advertising cost

• It’s true that Facebook is a huge and mature marketplace. It provides many features and tools to support the running ads process. So that, most advertisers have a tendency to run ads on Facebook, which makes to increasing the competition of ads. Small businesses or newcomers who do not have much experience will face many difficulties in achieving win campaigns on this platform.
• TikTok is a relatively new marketing platform and there are fewer ads on TikTok, so competition is less intense. Besides, TikTok has two types of TikTok ads account, including TikTok ads Personal Account (Self-serve) and TikTok ads Agency account. Each type of TikTok ad account has different pros and cons. Depending on the aim of the business, you can choose the suitable one. You can click here to have more information about the TikTok ads account

Both Facebook and TikTok still have available room for marketers. If you want to access a vast market like Facebook, you should take into consideration the suitable target to get the desired outcome. However, if you are in the testing process, you can start with TikTok ads to see how it works. Especially, E-commerce or dropshipping businesses can easily bring products to target customers through creative videos on TikTok.

Finally, in the battle between Facebook ads and TikTok ads, it cannot have the correct answer for the concerns that “which is better to run ads?”. If you feel hard to compete with big businesses on Facebook, why don’t try exploring this “fertile land”, TikTok, where audiences are ready to welcome your ideas and your products can easily approach potential customers.