Marketing philosophy for the 2024 European Championship: 7 ways to make your brand stand out
As summer approaches, fans are getting excited about the 2024 European Championship, and we are exploring marketing concepts to help your brand stand out in this year's competition!
When and where will this year's European Championship be held?
The 2024 UEFA European Football Championship, also known as the 2024 European Cup (or commonly referred to as the "UEFA Cup"), is scheduled to be held in Germany from June 14th to July 14th. 24 men's national teams from UEFA member associations will participate in the competition, which will take place in ten host cities, and the final will be held at the Olympic Stadium in Berlin.
Catch up with the football craze
For many brands, competitions like the 2024 European Championship provide a great opportunity to host football themed events during the summer and support their respective national teams. Although the economic growth of bars and other venues often makes headlines, businesses of all forms and sizes can participate.
So, what interesting ways may they take? 👀👇
UEFA 2024 European Championship Promotion Concept
- Online games using football themes
- Organize a football intelligence competition
- Provide discounts
- Provide themed food and beverages
- Support a good career
- Integrating football themes into the event
- Create football themed products
1.Use football themed online games
In the world of gamified marketing, branded online games are a simple and cost-effective way to get started. By adding your brand and information to existing white label football games, you can use it to host an interesting prize game, with just a small portion of the budget needed to start the game from scratch.
Whether you choose soccer trick shooting or soccer rooftop running, digital games are suitable for many marketing use cases - from attracting B2B customers and suppliers to rewarding employees or deploying discount codes for customers!
This year, you can use code EURO2024 at checkout and enjoy a 15% discount on any of our ready-made football matches!
2.Organize a football intelligence competition
Another form of gamification, online quizzes are very suitable for testing people's knowledge. Since we are all focusing on the 2024 European Championship this summer, why not consider a football themed test with ready-made questions covering all aspects of this beautiful game?
You can share quiz links with your mailing list or social media followers, and offer regular prizes to attract players again and keep them coming back throughout the game!
3.Provide discounts
Depending on your business and industry, you may wish to offer discounts on products or services related to tournaments. For example, bars and restaurants can offer discounted food and drinks to promote certain competitions, or offer free gifts for every game won by their homeland.
For physical enterprises, competitions like the 2024 European Championship are an excellent opportunity to increase customer traffic and win repeat customers from customers seeking discounts!
4.Provide themed catering services
For both colleagues in the office and clients in the hotel industry, large-scale sports events are always a good excuse to add icing on the cake for international cuisine and beverages.
This year's event will be held in Germany, so what better way to participate than to provide curry sausage, pickled Chinese cabbage, pie, fried meat steak or pretzel? Don't forget, this is also an excellent opportunity to taste the best beer in the country! 🍻
5.Support a good career
Does your company usually participate in charitable fundraising and/or give back to the local community? A large-scale event like the European Championship is perfect for bringing people together to support a public welfare cause, especially when fundraising includes fun competition elements such as online games.
Taking Rhodar, a construction company, as an example, he used a football themed game during the 2022 FIFA World Cup to attract employees and enhance corporate social responsibility. At the end of the competition, they selected the winner from the ranking list and then chose a charity organization to receive the company's bonus donations!
6.Integrate football themes into the event
If you are participating in an event during this summer's European Championship, it is a great opportunity to incorporate football themes into your booth design or give away free gifts to tourists.
To truly stand out, consider a football themed trade show game. This game not only helps to attract audiences and spark dialogue at your booth, but you will also, as others have discussed, tap into football fever and increase brand engagement by combining your brand with this beautiful game!
7.Creating football themed products
Is the product sold by your company suitable for football themed transformation? Provide these products for a limited time before and during the European Championship - if your team continues to lift trophies, they may even become items for collectors! 😉
That's all for now - we hope you perform well in the European Championship! ⚽
