Essential YouTube Statistics You Need to Know in 2024
YouTube is undoubtedly one of the most enduring video social media platforms globally.
Therefore, we have gathered a range of YouTube statistics that detail its usage, demographics, and other relevant aspects. For marketers, this information can be invaluable in optimizing strategies to effectively reach your target audience.
Top YouTube Statistics
As the leading platform for sharing video content, it's no surprise that YouTube has achieved remarkable success since its launch. To highlight its global impact, here are some interesting YouTube statistics you should know:
YouTube is the Second Most Popular Social Media Network Worldwide
Although YouTube might not be seen as a typical social media platform, it serves as a hub for people to connect through videos and comments. In terms of active users, YouTube ranks as the second most popular platform globally, just behind Facebook, which holds the top position.
As of June 2022, More Than 500 Hours of Video Were Uploaded Every Minute
For long-form video content, YouTube is the platform of choice for creators. Consequently, it's no surprise that 500 hours of video are uploaded every minute. From 2014 to 2022, the number of hours of video uploaded per minute has increased by approximately 40%.
YouTube Premium Had Roughly 27.9 Million Users as of 2024
In November 2014, YouTube introduced Music Key to offer ad-free music video content, aiming to enhance user experience by eliminating interruptions from ads. This initiative evolved into YouTube Red in October 2015, extending the ad-free experience to paying subscribers. In May 2018, the service was rebranded as YouTube Premium, maintaining its core feature of ad-free viewing.
As of 2024, YouTube Premium boasts 27.9 million paying subscribers enjoying uninterrupted video content.
YouTube Generated $29.2 Billion in Revenue Last Year
YouTube generated $28.8 billion in revenue in 2021 through a combination of advertising and its Premium subscription service. By 2022, this figure had risen to $29.2 billion. Clearly, YouTube's financial performance indicates strong success in its operations!
YouTube CEO Susan Wojcicki Stepped Down After 25 Years in the Company
On February 16, 2023, Susan stepped down from her role as CEO of YouTube and was replaced by YouTube SVP Neal Mohan.
YouTube Usage Statistics
Let's explore some key YouTube statistics regarding platform usage. How many people use YouTube, and how much time do they spend watching videos? Here is some insightful data that can inform your video marketing strategy:
There Are 4.95 Billion Monthly Active YouTube Users Worldwide
How successful a social media platform truly lies in the amount of active users they have. YouTube has 4.95 billion monthly active users based all around the world. That number shows no signs of slowing down, with the projected amount of users increasing each year. In terms of daily active users, YouTube sees approximately 122 million users per day. Those are some impressive YouTube statistics!
62% of Internet Users in the U.S. Access YouTube Daily
Watching YouTube videos has become a daily habit for many. In the United States, 62% of internet users report using YouTube every day, 92% access it weekly, and 98% use it at least once a month.
Children in the UK Spend Approximately 66 Minutes Per Day on YouTube
Data from 2022 reveals that children in the UK dedicate a significant amount of time to TikTok and YouTube each day. On average, they spend 70 minutes daily on TikTok and 66 minutes on YouTube. Additionally, they use Instagram and TikTok for 40 minutes and 127 minutes per day, respectively.
Children in the U.S. Spend 77 Minutes Per Day on YouTube
In 2022, young people in the U.S. spent an average of 77 minutes daily on the YouTube mobile app, making it their preferred platform for video content. Netflix followed, with an average of 52 minutes per day spent on its mobile streaming service.
Overall, the U.S. boasts 239 million YouTube users. While only 9.29% are in the 0-18 age group, a notable 23.48% are between the ages of 19-25.
40.9% of Watch Time Happens on Mobile
There are multiple ways to enjoy YouTube videos: on desktop, mobile devices, and even smart TVs. All offer great viewing experiences, but 40.9% of watch time occurs on mobile devices, likely due to the convenience of watching on-the-go.
Finally
YouTube boasts a vast global user base, with significant daily engagement, particularly among young Americans who spend an average of 77 minutes per day on the YouTube mobile app, surpassing other platforms. Alongside Netflix, which captures 52 minutes of daily mobile streaming time, YouTube has 239 million users in the U.S., with 9.29% aged 0-18 and 23.48% aged 19-25. Mobile devices account for 40.9% of YouTube watch time, highlighting their convenience for on-the-go viewing. For optimizing YouTube ad campaigns, tools like BigSpy offer valuable insights into ad performance and audience engagement metrics, crucial for refining targeting strategies.
