Are you still busy between advertising and new user maintenance? Through research, we can see that the cost of acquiring new customers is five times that of maintaining old customers. But how to improve the loyalty of old users? This article will introduce you to increase the loyalty of Facebook, Instagram and other social networking sites.
First of all, if you want to reduce the turnover rate of old users, you need to have a close relationship with the resumes of old users. Social media is a more advantageous way to establish contact with older users than email.
You can also have one-on-one conversations with customers, cultivate their goodwill with your brand, strengthen their understanding of you through humorous, lively, professional and other brand styles and show your unique brand personality.
- Always Interact
- Leave positive customer feedback
- Build UGC fuction
- Close distance with customers
- Use dynamic ads
- Retarget users with custom audience
- Looking for good competitors
1.Always Interact
Shoppers often ask questions or leave comments to businesses on social platforms, whether it's a branded Post, Facebook Messenger, or in-product mail and messaging support. You may not be able to respond to every message, but your best effort to respond to questions will also make those potential users and unconverted customers feel good about your product.
Why? Responsiveness builds brand loyalty by showing customers that you care about their needs. On the other hand, unresponsiveness will reduce brand loyalty: if the brand does not have enough interaction, there will be no attention to the brand.
2.Leave positive customer feedback
"Since so many people feel good, I might as well try it."-Herd mentality is a simple psychological behavior that can affect most groups. When customers have a positive evaluation of your product, by forwarding and liking to make these positive posts positive reviews are visible to users, you may attract new customers and strengthen the current customers' trust in your business.
You can also directly ask users for positive reviews. When customers post positive reviews of your business on social media pages, please reply or send a direct message to thank them for their reviews. For active users you can ask them to share their views in depth. You can then share good reviews on your social media pages.
3.Build UGC fuction
When your brand has a small group of loyal fans, you can guide fans to build brand loyalty through social proof. You can pretend a loyal user to lead an unofficial fan group in the Facebook Group and invite your fans to join the group.
Or invite users to tag your brand and use a branded label so you can more easily find UGC and share it on your page. If you share UGC frequently, shoppers are encouraged to participate, and they want all of your brand's fans to see their content.
4.Close distance with customers
Glossier often publishes behind the scenes of the company. As their followers learn more about the company's dynamics, they will feel like they are part of the business, thus closing the gap between the brand and the customer. Since 63% of customers like honest and transparent brands, staying open to your business practices is a great way to encourage positive customer-to-brand relationships.
Your social media channel is the ideal platform to bring followers behind the scenes. You can post product walkthroughs, interview employees, display pictures or videos of office space, or share company events.
5.Use dynamic ads
Building brand loyalty takes time, so don't take it too fast. A good way for customers to build a good impression of your brand after using your product is a timeless method. Dynamic ads encourage users to return and make purchases by showing them products that they ’ve viewed before or products that are similar to products they ’ve viewed.
By connecting the product catalog to Facebook, you can set up dynamic ads on Facebook and Instagram. After setting up the ad template, Facebook's algorithm will select relevant products to display to customers based on their previous website behavior.
Facebook can learn that users are interested in a certain product based on the recent product view, so it can show customers other similar types of products through dynamic ads to attract customer interest. These promotions re-ignite shoppers ’interest in the brand by showing shoppers what they love.
6.Retarget users with custom audience
Once users realize your brand, you can reposition to put your business first. Redirects are ads that appear only to people interested in your business.
By retargeting, you can empower these groups of users who are not yet yours. For example, you can use retargeting ads to provide exclusive deals for products you ’ve previously viewed. Alternatively, you can use redirects to promote a drop in the price of the current item in the shopper's cart.
You can choose exactly who shows these ads by creating a custom audience for your campaign. For example, you can modify a custom audience to target users who have previously interacted with your ad.
You are working to build brand loyalty by giving your customers (multiple times) a reason to choose you rather than another brand.
7.Looking for good competitors
In today's intensified homogeneous competition, under the premise of differentiated products, understanding your competitors' favorability on social platforms will help you better position your brand. For example, you can use BigSpy to find Facebook Posts with more than 1,000 likes, and enter the keywords of the entire opponent to see how they operate social evaluation.
Remember, building brand loyalty is an ongoing process. Try different combinations of these strategies to understand your customers' reactions and refine your approach to focus on the most effective strategies. Over time, I believe your user loyalty will increase.
