Currently, about 90% of social marketers are participating in Facebook's marketing campaigns, and we are in an unprecedented era of paid advertising, making ad spending a common practice.
Everything has its dualities. The good news is that Facebook's intuitive ad platform may be easier to use than ever before. Whether you are a marketing professional or simply using Facebook's ad library, you can quickly get up to speed on how Facebook ads work.
But this raises a bigger question: How do you make Facebook ads marketing better than your peers at any time? Is it a good Facebook ads inspirations?
Now, the BigSpy author teaches you how to get Facebook ads inspirations for free. Let’s first take a look at the factors that have the biggest impact on Facebook ads.
Factors Influencing Facebook Ads
Title: A good title directly affects the user’s browsing and clicks. Of course, this also requires a corresponding summary of the content.
Published text: Text placed directly above or below the image. Usually, the first text that the viewer will see.
Description: Only a few ad types are available, giving you a deeper understanding of your products or offers.
Media: This is your picture or video. This is the biggest part and encourages viewers to view your ads more closely.
Call-to-action: This button appears near the bottom of the ad and is used to indicate what the viewer should do after viewing the ad.
How to create premium ads on the mobile side？
Second, the trick of how to create premium ads on the mobile side. The following 6 points are the key:
1. Brand information here
BigSpy authors want your ad to show the brand early and often, first of all, the first few seconds of advertising are crucial. For mobile-first video ads, if you want to get the most out of your results, you must show your brand in the first three seconds and quickly communicate the brand’s key marketing messages in an easy-to-understand and eye-catching way.
2. Sound Silent
Playback needs to be considered when designing Facebook ads, but audio playback should be a more enjoyable The successful video that takes into account the mute playback effect at design time is pleasing to the eye, with a sharp visual focus and a very clear message. However, 60% of Google’s Snapshot ads are played live, so please add an auditory experience to your ads.
3. Attention
Seize the eye of attracting audiences when your audience quickly swipes through dynamic messages, your brand must hold on to these seconds for a real impact. Put the most exciting content on the title.
4. Time
The balance between information and time creative approaches that focus on the mobile side requires a different narrative approach. The video produced should be of a suitable length and be succinct while meeting the narrative needs. But please note that the shorter the video, the better. Ads that are no longer than 15 seconds in a dynamic message get the best results, and the best-performing snapshots are no longer than 10 seconds.
5. Composition
Designing for the platform play video composition to maximize the use of mobile video display space. Users hold their phones vertically for about 98% of their time, so create ads that match people’s viewing habits.
6. Try more
Don’t stick to the rules, please try your creative materials. The best-performing mobile ads often contain unexpected elements. Using bold and eye-catching design elements can be a bit bold, but it can improve your advertising performance. Creativity, continuous testing, learning, and adjustment.
The above is the sharing of Facebook advertising creative skills that Bigspy authors give to everyone. You can refer to them.
In addition to our own creative Facebook advertising, I also recommend a way to quickly understand the creative effects of Facebook ads, which is BigSpy.
BigSpy - Social ads spy
We can get Facebook ads inspirations for free through the BigSpy Facebook Advertising Spy Tool. The screenshots are as follows:
Ad creative inspiration
BigSpy is an ad spy tool with a 2 billion ad database, 5 search methods, 14 ad filtering methods, 8 sorting methods… help you find inspiration for the initiative.
And BigSpy can also download any creative material, whether it is a video or an image, you can download it from BigSpy.
Ad analysis
At the same time, we can use the BigSpy Facebook ads spy tool to filter Facebook ads from competitors in the same industry, as well as the popularity of Facebook ads, including likes, sharing, etc.
It is also an intelligence tool, BigSpy can analyze the time, category, country, landing page, the audience of each ad…
Ad Copy Spy
If you still can't write ad copy, you can come to BigSpy to learn.
More features
Of course, BigSpy advertising spy tool is far more than these functions, there are other functions, you can also use it to monitor Youtube, Twitter, Instagram, Yahoo, and other advertisements.
If you are an e-commerce website, BigSpy's powerful advertising data can help you find a better niche product.
If you are affiliate markets, BigSpy has 10 commonly used Affiliate Networks to help you find popular products.
In short, BigSpy starts from the creative inspiration of the advertisement, helps you optimize the advertisement in various ways, and improve the ROI.
