18 Tools Any Online Marketer Should Use in 2025

The world of digital marketing is evolving at breakneck speed, and staying ahead means equipping yourself with tools that simplify, enhance, and supercharge your strategy. Whether you’re driving traffic to a blog, scaling your eCommerce brand, or crafting high-converting email campaigns, having the right tech stack can make all the difference.

This blog explores these must-have tools for online marketers in 2025, covering categories like SEO, social media, email marketing, analytics, and more. If you're serious about growing your digital presence and exceeding marketing goals, this list is for you.

Grow Marketing Tools

Growth marketing tools are essential to help your brand reach and engage with new audiences. These tools focus on customer acquisition, retention, and conversion.

1. BigSpy

BigSpy is a competitive intelligence tool. It provides real-time data on ad campaigns and social media engagement of your competitors. This information can help you craft better ads, optimize your strategy, and stay ahead of the competition.

Best features:

Ad intelligence: View ads from multiple platforms including Facebook, Instagram, and Google Ads.
Targeting analysis: Analyze your competitors' target audience demographics to refine your own targeting strategy.
Ad creative inspiration: Get inspiration for ad design, copywriting, and calls-to-action.

Pro tip: Save your favorite ads and use them as a reference for your own campaigns.

2. Keyhole

Keyhole is a social media analytics tool that helps you track and measure your brand's performance on various platform, including Twitter, Instagram, and YouTube.

With Keyhole, you can:

Monitor hashtags: Keep track of your branded hashtag campaigns and see how they are performing.
Track influencers: Identify top influencers in your niche and track their posts to see which ones are generating the most engagement.
Social listening: See what people are saying about your brand or industry on social media and use this information to inform your strategy.

Pro tip: Use Keyhole to monitor real-time conversations during events or product launches to gauge audience sentiment and adjust your messaging accordingly.

Management Tools

Efficient time and project management are essential for ensuring campaigns run smoothly and meet deadlines. Below are tools designed to streamline marketing project management.

3. Trello

Trello is a visual project management tool that uses boards, lists, and cards to organize tasks and collaborate with team members. It allows you to track progress, assign tasks, set deadlines, and communicate within the platform. Trello can be used for individual projects or larger campaigns involving multiple team members.

Best features:

User-friendly interface
Drag and drop functionality
Customizable boards and lists
Integrations with other apps such as Google Drive, Slack, and Dropbox

Pro tip: Use labels and filters in Trello to categorize tasks by priority or type of work (e.g. design, content creation, social media).

4. Passwork.pro

Passwork.pro is a password management software that allows teams to securely store and share passwords, documents, and other sensitive information. It offers features such as two-factor authentication, role-based access control, and activity tracking for added security.

Key features:

Centralized password storage with customizable folders and tags
Secure sharing options with different permission levels
Audit logs for tracking team member activity
Integration with popular tools such as Slack, Microsoft Teams, and Chrome browser extension

Pro tip: Utilize the auto-generated strong passwords feature to ensure maximum security for your shared accounts. Additionally, regularly review and update permissions for team members to minimize potential security risks.

5. Slack

Slack is a popular communication and collaboration platform used by many businesses and teams. It allows for real-time messaging, file sharing, and integration with other apps.

Key features:

Channels for organizing conversations by topic or project
Direct messaging for one-on-one communication
File sharing and storage capabilities
Voice and video calls

Pro tip: Utilize the /remind command to schedule reminders for yourself or team members within Slack.

Content Creation Tools

Effective online marketing relies on high-quality content. The following tools are designed to help you create and curate content that aligns with your audience's interests.

6. SlideModel AI

SlideModel AI is an AI-powered platform that simplifies content creation for presentations. It allows users to convert text into slides, create professional-looking diagrams and charts, and choose from a library of presentation templates. This tool saves time and effort while generating the structure of a presentation and producing visually appealing slides.

Best features:

AI-powered slide creation
Customizable templates
User-friendly interface
Easy integration with popular presentation platforms like PowerPoint and Google Slides

Pro tip: Use the AI-powered slide creation feature to quickly transform your ideas into visually stunning slides. The customizable templates offer a professional touch and save time on design.

7. AI eBook Generator

AI eBook Generator is a cutting-edge tool that uses artificial intelligence to help you create high-quality eBooks quickly and easily. Gone are the days of spending hours formatting and designing your eBook - with this tool, you can focus on writing great content while the AI does the rest.

Some of its top features include:

Best features:

Customizable templates for various types of eBooks
Natural language processing to improve readability
Automatic table of contents creation
Ability to add images and multimedia elements

Pro tip: Use the natural language processing feature to ensure your eBook is easy to read and understand. The automatic table of contents creation saves time and makes navigation easier for readers.

8. ZeroGPT

ZeroGPT is an AI paraphrasing tool that you can use to check for AI or ChatGPT plagiarism, and help you rewrite any text. With the increasing use of AI in content creation, it is important to ensure that your content is original and not a copy of someone else's work. ZeroGPT uses advanced algorithms to detect similarities between texts and can help you avoid potential plagiarism issues.

Main features:

AI summarizer: ZeroGPT can summarize a large text into a short and concise summary, making it easier for readers to grasp the main points.
AI proofreader: The tool uses natural language processing to identify errors in grammar, punctuation, and spelling. This ensures that your content is error-free and professional.
AI paraphraser: If you need to rephrase a sentence or paragraph, ZeroGPT can help you do it in an efficient and effective manner. This is especially useful when trying to avoid repetitive content.

Pro tip: Use ZeroGPT before publishing your content to ensure originality and avoid plagiarism.

9. Venngage

Venngage is a popular AI-powered design tool that helps you create professional-looking graphics and visual content. It uses machine learning algorithms to suggest design elements, colors, and layouts based on your content and preferences.

AI design suggestions: Venngage's AI technology analyzes your content and provides suggestions for design elements such as icons, fonts, and color schemes that best represent the message of your content.
Customizable templates: The tool offers a wide variety of customizable templates for different types of content such as infographics, social media posts, presentations, and more. These templates are designed by professionals with input from AI technology to ensure high-quality designs.

Pro tip: Use Venngage to create consistent branding across all your content by customizing templates with your brand colors, fonts and logos.

10. Grammarly

Grammarly is a powerful writing assistant tool that helps you improve your grammar, spelling, and punctuation. It uses advanced algorithms to scan your content for errors and suggests corrections in real-time.

Grammar and spelling checks: The tool automatically scans your content for any grammatical or spelling mistakes. It also provides suggestions for corrections and explanations for why the suggested changes are necessary.
Advanced features: Grammarly offers advanced features such as tone detection, vocabulary enhancement, and plagiarism checker (available with premium plans) to help you improve the overall quality of your writing.

Pro tip: Use Grammarly's tone detector feature to ensure consistency in the tone of your content throughout.

11. Envato

Envato is a creative digital asset library that gives online marketers access to a massive library of high-quality digital content. Whether you need professional graphic templates,vertical format video assets or royalty-free multimedia content, it’s a one-stop shop for building polished, on-brand campaigns.

Envato offers thousands of customizable templates for everything from Instagram ads to email headers, saving you time while keeping your content professional and consistent.
Envato’s AI tools—like ImageGen, VideoGen, MusicGen, and more—help you generate custom visuals, audio, and even creative inspiration in seconds, making it easier to bring your ideas to life without starting from scratch.

Pro tip: Use Envato to build out a complete brand toolkit with matching templates, fonts, and visual elements to keep your messaging cohesive across platforms.

CRM Tools

Customer relationship management (CRM) tools are designed to help businesses efficiently track and manage customer interactions throughout the digital customer experience. Many modern CRM platforms are integrating AI solutions to automate lead handling, personalize communication, and deliver smarter sales insights, improving productivity and customer satisfaction.

12. Privyr

Privyr is a mobile-first CRM tool designed for small to medium sized businesses and sales teams looking to track and manage their sales process on the go. It offers features such as contact management, lead automation, auto-personalised messaging , and lead distribution and tracking.

Best features:

Contact management: Privyr provides a centralized location to manage all of your customer's information, from basic contact details to purchase history and communication records.
Lead automation: This feature allows you to integrate Privyr with popular lead sources like Facebook, LinkedIn, TikTok, Google, Websites, etc. and automatically receive new leads on your app with real time instant alerts.
Auto-personalised messaging: Privyr offers auto-personalised templates for quick messaging on messaging apps like WhatsApp and email, enabling you to instantly reach your leads with tailored messages without having to create them manually.
Lead distribution and tracking: The CRM allows you to easily distribute leads within or outside your team and track leads through their entire journey in the sales pipeline. The app also helps you manage your sales team easily.

Pro tip: Use Privyr's AI feature to automatically detect and import leads from your email inbox and add them to your sales pipeline.

13. HubSpot

HubSpot is a comprehensive marketing and sales software that helps businesses attract, engage, and delight customers with a feature prioritization. It offers a full suite of tools for lead generation, email marketing, social media management, customer relationship management (CRM), and more.

Lead generation: With HubSpot's lead capture forms and pop-ups, you can easily convert website visitors into leads by capturing their contact information. You can also create targeted landing pages to drive traffic to specific offers or promotions.
Email marketing: HubSpot's email marketing feature allows you to design beautiful emails with drag-and-drop templates and personalize them for each recipient based on their behavior and interests.
Social media management: Stay connected with your audience on social media by scheduling posts, monitoring conversations and tracking performance all in one place.

Pro tip: Use the social media monitoring feature to keep an eye on mentions of your brand and engage with your audience in real-time.

SEO Tools

SEO is essential for driving organic traffic to your website and building a strong online presence. With the right tools, you can optimize your site for search engines and take meaningful steps toward reaching your goals.

14. SEMrush

Semrush is a comprehensive SEO tool that offers a wide range of features to help you improve your website's search engine rankings.

Some key features include:

Keyword research: Discover relevant keywords and track their performance over time.
Site audit: Identify technical issues on your site that may be impacting your SEO.
Backlink analysis: Monitor your backlinks and identify opportunities for link building.
Position tracking: Track your website's ranking for specific keywords in various locations.

Pro tip: SEMrush also provides competitor analysis, which allows you to compare your website's performance to others in the same industry. This can help you identify areas for improvement and stay ahead of the competition.

15. Ahrefs

Ahrefs is another popular SEO tool that offers a comprehensive suite of features to help you improve your website's search engine rankings. It provides insights into your competitors' strategy, as well as your own, so you can make data-driven decisions for your SEO efforts.

Some key features of Ahrefs include:

Backlink analysis: With their extensive backlink database, Ahrefs allows you to monitor and analyze your website's backlinks. You can also use this feature to identify link building opportunities.
Keyword research: Ahrefs' keyword explorer helps you find new keyword ideas and analyzes the search volume and difficulty for each keyword.
Site audit: This feature performs an in-depth analysis of your website's health and identifies any technical SEO issues that may be affecting your rankings.

Pro tip: Use the site audit feature regularly to keep your website optimized and healthy.

16. Rantracker

Ranktracker is a powerful tool that allows you to track your website's ranking for specific keywords over time. This is important because search engine rankings are constantly changing, and it's crucial to know if your efforts are paying off or not.

With Ranktracker, you can set up custom reports to track your keyword ranking progress over time. You can also compare your rankings against competitors' websites, which can give you valuable insights into their online performance and help you improve your own.

In addition, it offers features like localized tracking, mobile tracking, and personalized alerts so you can stay on top of any changes in your rankings.

Pro tip: Use this tool to monitor the effectiveness of your SEO strategies and make data-driven decisions to improve your website's search engine visibility.

Analytics Tools

Apart from tracking your website's rankings, there are also various analytics tools available that can provide valuable insights into the performance of your website. These tools use data to measure and analyze key metrics like traffic, conversions, user behavior, and more.

17. AirByte

Airbyte is an open-source data integration platform that allows you to connect and collect data from various sources like databases, APIs, files, and more. It offers a user-friendly interface for both technical and non-technical users to easily set up data pipelines for their website analytics.

Best features:

Open-source: Airbyte is an open-source platform, which means that the source code is freely available for anyone to use and modify. This makes it a highly customizable and flexible option for data integration.
Easy-to-use interface: With its drag-and-drop interface, Airbyte makes it easy for users of all technical levels to set up data pipelines without any coding knowledge.
Supports various sources and destinations: Airbyte supports over 200 connectors, allowing you to collect data from a wide range of sources like SaaS platforms, databases, files, and more. It also offers multiple options for data storage destinations such as SQL databases, cloud storages like Amazon S3 or Google Cloud Storage, and data warehouses.
Real-time data replication: Airbyte offers a real-time data replication feature that continuously syncs changes from the source to the destination in near real-time. This allows for up-to-date and accurate insights, without any delay or manual effort.

Pro tip: Use this feature for applications that require real-time data, such as fraud detection, monitoring systems, or live dashboards.

18. Google Analytics

Google provides a powerful analytics tool for businesses and organizations to track website traffic, user behavior, and conversion rates. It allows you to monitor the performance of your website in real-time as well as analyze historical data. This can be very helpful in identifying areas for improvement and making data-driven decisions.

What you need to know:

Google Analytics is free to use, making it accessible for businesses of all sizes.
It uses a tracking code on your website to collect data and provide detailed reports.
You can customize your reports to focus on specific metrics that are important to your business goals.
It offers advanced features such as segmentation, goal tracking, and e-commerce tracking.
Google Analytics also integrates with other Google tools such as AdWords and Search Console.

Pro tip: Use UTM parameters to track the effectiveness of your marketing campaigns in Google Analytics.