Short video advertising product selection tips

In this era where short videos are popular, are you also thinking about how to use short video ads to soar the sales of your products? Don’t worry, I’m here to talk to you today about short video advertising product selection, to help you seize the opportunity in this traffic outlet and make your sales soar!

Know your audience

First, you have to know who your video is ultimately intended for. Who is your audience? What kind of content do they like? What are their needs and pain points? These are all issues that must be considered before choosing a product. For example, if your target audience is young people, then fashion trends, technology products, or personalized products may be more popular.

Track hot trends

Trends on short video platforms change rapidly, and what is popular today may not be popular tomorrow. Therefore, you must always pay attention to hot topics and popular elements, and seize timely content. For example, you can focus on some popular challenges, topics or popular music, which can make your short video ads more easily accepted and spread by users.

Creative content production

Content is king, and this sentence also applies to short video ads. A creative and interesting video is more likely to attract users' attention. You can use various special effects, editing techniques, and even humorous dialogues to make your videos catch the attention of users in a short time.

Choose the right platform

Different short video platforms have different user groups and content preferences. For example, users on TikTok may prefer entertaining and creative content, while users on Instagram may prefer high-quality pictures and videos. So, be sure to take these factors into consideration when choosing a platform to publish your ads on.

Leverage data analysis

In the world of short video advertising, data analysis is equally important. By analyzing your video performance, you can learn which content is more popular and which products are more likely to become hits. Here I would like to recommend the tool BigSpy, which can help you monitor popular trends and competitors on the short video platform, making your product selection more scientific and accurate.
BigSpy has now launched the TikTok Creatives, which captures TikTok’s official first-hand data and presents it in 6 dimensions. Sellers can conduct detailed and comprehensive screening here to grasp the trend of the most popular TikTok materials and improve the traffic drainage effect.

Continuous optimization and testing

Short video ads are not static. You need to constantly test and optimize your video content and product selection strategies. Through user feedback and data analysis, constantly adjust your video style and promoted products, so as to stay ahead in the fiercely competitive market.


    Finally, I would like to say that selecting short video advertising products is not an easy task, but as long as you master these skills and work hard, you will definitely be able to seize the opportunity that belongs to you in the short video trend. Remember, creativity and data analysis are key. Take action now and make your product the next short video hit!