Google Ads: A Beginner-Friendly Guide

Every second, billions of searches are conducted on Google, and the majority of search results pages feature Google ads. Paid for by businesses, Google Ads is an effective means of driving relevant, high-quality traffic to your website when people are actively seeking the types of products or services your business offers.

In this article, you'll discover what Google ads are, how they operate, and the reasons why you should consider running your own Google ads.

What are Google Ads?

Google Ads is Google's pay-per-click (PPC) platform designed to help businesses increase their visibility across Google's network. The primary form of Google Ads is the search ad, which displays on the search engine results page (SERP) for searches related to the advertiser's offerings. However, Google Ads also supports various other ad formats, including display ads, shopping ads, YouTube ads,

Google search ads

Here's an instance of a Google Search Engine Results Page (SERP) with advertisements. There are two segments dedicated to paid results: one positioned above the unpaid, organic results, and another.

Google shopping ads

Google Shopping ads are visible on both the standard Search Engine Results Page (SERP) and within the dedicated Shopping tab. Unlike typical search ads, these ads function differently as they do not target specific keywords. Instead, advertisers maintain a comprehensive catalog of their products, which Google then matches to relevant searches. However, advertisers have the ability to exclude certain keywords to prevent their ads from appearing in specific searches.

YouTube ads

As YouTube is owned by Google, advertising on the platform is facilitated through Google Ads. Advertisers have the option to create video, text, or display ads that are showcased during and prior to videos, as well as in other areas of the platform. Targeting for YouTube ads functions in a manner akin to display ad targeting.

How to get Google ad serving information?

To enhance our clients' ability to harness advertising insights on Google Ads, we integrate the powerful data analytics capabilities of BigSpy. BigSpy diligently sifts through and organizes data sourced from Google Ads, offering a rich spectrum of insights such as ad placement trends, geographical distribution of ad campaigns, popular keywords across different regions, and more. This partnership equips our clients with a seamless and holistic view of Google Ads' advertising ecosystem, empowering them to make informed decisions and refine their marketing strategies with precision.