A comprehensive guide to better explore Google AdWords 


Are you looking to make the most out of your Google Ads campaigns? One of the key elements to success in online advertising is conversion tracking. In this comprehensive guide, we will explore everything you need to know about Google Ads conversion tracking.

What is Conversion Tracking in Google Adwords?

Setting Up Conversion Tracking

  • Go to your Google Ads account and navigate to the “Conversions” section. 
  • Click on the “New Conversion Action” button.
  • Select the “Website” kind of conversions from Website, App, Phone Calls, and Import.
  • Enter the URL for the website where you want to measure your conversions -> scan
  • In the section of Create conversion actions manually using code -> Add Conversion action manually
  • Select the Goal category for this action -> Purchase
  • Write the appropriate “Conversion name”
  • In Value, choose “Use different values for each conversion”
  • Select Every Count (recommended every for purchase and one for Form Submit Lead)
  • Click-through Conversion Window – 90
  • Engaged-view conversion window – 1 week
  • View-through conversion window – 1 week
  • Attribution – Data Driven
  • Done.

Types of Conversions 

  • Website Conversions: This tracks actions taken on your website, such as purchases, sign-ups, or form submissions.
  • App Conversions: If you have a mobile app, you can track app installs and in-app actions using conversion tracking.
  • Phone Call Conversions: If your business relies on phone calls, you can track when users call a phone number from your ads.

Measuring Success

  • Set up multiple conversion actions to track different types of conversions.
  • Use the data to make informed decisions about your ad spend and targeting.
  • Continuously test and optimize your campaigns to improve conversion rates.