Explore creative picks by product category. Find opening ideas, product demonstrations and ways to present a benefit for your next ad.
By Clam Li
Published Updated
Explore creative picks by product category. Find opening ideas, product demonstrations and ways to present a benefit for your next ad.
Everyday pet products: explore use scenarios, handling and product detail.
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26/09/21–26/09/29
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Re-delivery26/10/14–26/10/28
Re-delivery26/10/25–26/10/26
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37sSkincare, haircare, makeup and daily care: explore routines and product presentation.
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46sHousehold products and kitchen tools: explore use cases, demonstrations and problem solving.
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Re-delivery26/09/12–26/09/28
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Re-delivery26/09/24–26/09/29
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34sClothing, footwear and accessories: look for styling, fit and product detail.
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24sDefine your search scope in the Ad Library, then adjust filters and sorting to discover references for your research goal.
Select ecommerce and AppLovin, then set a date range. Refine by country or region, copy language and creative format as needed. Use ad information search for product or brand text, and feature search for products, objects or settings shown in the creative.
| Your goal | Filters and sorting | What to look for |
|---|---|---|
| Recent creative ideas | Use the new-ad filter. To prioritize recent creatives, sort by newest creative in descending order. | Look for new openings, product demonstrations and presentation styles. Open each creative to check its relevance. |
| Popular ad references | Sort your current results by heat or estimated impressions in descending order. | Choose relevant products and varied approaches from the leading results, rather than collecting similar versions. |
| Ads observed over time | Sort by days running in descending order, or by last seen to prioritize recently observed ads. | Review the run-date range and last-seen date for additional context on persistence. |
Review new ideas and popular references separately before comparing your candidates. Use the date range together with sorting. Heat, estimated impressions and days running are research signals, not evidence of sales, conversions or profitability.
Find AppLovin ads in the Ad LibraryStart with a research question, find relevant creatives, compare different approaches and summarize what could apply to your product.
Define your product, market and research question. Select ecommerce and AppLovin in BigSpy, then search by product or brand, or use the existing similar-creative entry. Keep traceable references with different approaches.
Use consistent questions across ads: which need and setting are shown, how are the product and benefits presented, and what evidence or offer appears? Record recurring and different approaches with exact wording, source links or timestamps.
Organize observations into common patterns, differences and conditions for reuse. Use your own product facts to identify useful approaches, assets you still need and open questions. Another advertiser’s claims are not facts about your product.
Which settings, needs or approaches recur in the references you compared?
How do the creatives differ in presentation and persuasion?
Which ideas fit your product, and which require more evidence or assets?
Keep specific sources, useful approaches and questions to validate.
Research noteA recurring approach establishes its presence in your sample, not an industry-wide trend or campaign result. An approach absent from the sample is not necessarily a market gap.
Continue searching or finding similar creatives in the Ad Library to expand your sample. For video structure, use creative analysis where your account provides access, then draw your own conclusions across references.
View more adsLook at how the opening attracts attention and where the product appears, then review its use, benefit evidence, offer and call to action. Record specific visuals or wording and assess which approaches fit your product and target audience.
Use the creative idea and structure as references, then develop your own execution with your product, assets and brand voice. Do not reuse another brand’s benefit claims, prices or offers as your own. Confirm permission before using third-party footage, music or copy.
Select ecommerce and AppLovin in the BigSpy Ad Library, then set dates and relevant search conditions. Use the new-ad filter or sort by newest creative for fresh ideas. Sort by heat or estimated impressions for popular references. These signals do not establish conversion performance.
Selections are updated as useful new assets are reviewed. There is no fixed update schedule.
Define your product, market and research question, then find references using product terms, brand terms or similar-creative search. Compare ads with consistent questions, record patterns, differences and sources, and summarize ideas suited to your product.
No. Recurrence only establishes its presence in the current sample, not an industry-wide trend or campaign performance. Assess its fit using your own product facts and further validation.
Explore creative picks by product category. Find opening ideas, product demonstrations and ways to present a benefit for your next ad.
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