Minea VS BigSpy: A fierce battle of advertising analysis tools!
Competitor marketing analysis is especially important. How can you better understand your competitors? Spy tools are a good option. More effective spy tools can help you better understand industry changes and modern marketing techniques. Which ad spying tool is better?
There are two powerful ad spy tools, Minea and BigSpy. They are the most popular tools, but which is better? We compare them across various aspects.
1. What are MINEA and BIGSPY?
Minea is a product and advertising search tool available on the market. This allows marketers to innovate and spy on their competitors.
BigSpy is a social advertising spying tool that promises to help more advertisers earn money in the marketing field and impress users with the most creative materials. It is also a source of inspiration for products. BigSpy monitors and analyzes billions of ads from different angles, including creative, ad copy, and ad targeting, and tracks user performance for each ad.
2. Comparison of main features of both tools
2.1 Database description
Although these two tools both guarantee users a large global database, there are some differences regarding their basic characteristics.
| # | BigSpy | Minea |
|---|---|---|
| main channel | Facebook, Instagram, YouTube, AdMob, X(twitter), Pinterest, Yahoo, TkTok, and unity | Facebook, Pinterest, TikTok |
| coverage | global coverage | global coverage |
| data pick | intelligent technology | intelligent technology |
| Open API availability | ✖ | ✖ |
| Support language | english | English, French |
| Advertisement quantity | At least 85 million | At least 15 million |
2.2 Advanced search and filtering
| BigSpy | Minea | |
|---|---|---|
| industry | ✔ (E-commerce, games, apps) | ✔(E-commerce) |
| Keyword search | ✔ (ad information, ad text, advertiser) | ✔(Keyword) |
| URL/ID search | ✔ (Landing page, fan page ID, Facebook post ID) | ✔(Domain) |
| target audience | ✖ | ✖ |
| Like/Comment/Share | ✔(Like/Comment/Share) | ✔(Like) |
| media type | ✔(Video/Image/Carousel) | ✔(Video/Image/Carousel) |
| Viewed time | ✔ | ✔(Viewed time/Created time) |
| Advertiser | ✔ | ✔ |
| country | ✔ | ✔ |
| language | ✔ | ✔ |
| marketing goals | ✔ | ✖ |
| CTA type | ✔ | ✖ |
| exclusion | ✔ | ✔ |
BigSpy allows you to perform ad location searches. You can search based on landing page URL, ID, ad information, title, and text. Keyword negative searches allow you to enter unwanted keywords to exclude ads related to those keywords.
Filtering for both tools is very similar, but BigSpy supports filtering for CTAs and marketing goals, whereas Minea does not.
2.3 Detailed analysis
| BigSpy | Minea | |
|---|---|---|
| engagement | ✔(Like/Comment/Share) | ✔(Like) |
| landing page | ✔ | ✔ |
| URL | ✔ | ✔ |
| Track | ✔ | ✔ |
| Download | ✔ | ✔ |
| period | ✔ | ✔ |
| original advertisement | ✔ | ✔ |
| Ranking selection | ✔ | ✖ |
BigSpy's Ad Tracking allows you to see if an ad has been discovered in the last 7 and 30 days. At the same time, some data supports continuous tracking, allowing you to see changes in likes, comments, and share data. You don't have to guess what your competitors are doing, but gain data-driven insights to help you optimize your marketing efforts. Minea supports analyzing changes in ad engagement trends.
3. Price
Both BigSpy and Minea support free use for limited requests.
BigSpy has set up two packages with different features depending on the number of queries, priced at $9/month and $99/month. Minea has two standard packages: $49/month and $99/month. BigSpy's low prices are cheaper, but its high prices are the same. Use discount code: ZXPRO2023 now to receive an instant 10% discount.
| BigSpy | Minea | |
|---|---|---|
| price | Free/ $9/ $99/VIP | Free credits / $49/ $99 |
| monthly payment | ✔ | ✔ |
| query based | ✔ | ✔(Credits) |
| Refund | ✔ | ✖ |
BigSpy supports refunds within 24 hours, while Minea does not. BigSpy also supports VIP packages and services.
4. Disadvantages
BigSpy
- The free plan has limited functionality.
- Compared to Minea, shop analytics and influencer analytics are not supported.
Minea
- The free plan has limited functionality.
- You cannot filter ads based on marketing goals.
- The tool only provides data from Facebook, Pinterest and TikTok
- Compared to BigSpy, Minea does not support copy analysis and featured ads.
5. Summary
Both tools provide timely and necessary data for marketing campaigns. BigSpy has a larger database to meet the needs of integrated multi-channel activities. At the same time, BigSpy can follow different platforms such as X(twitter), AdMob, Yahoo, Unity, etc.
BigSpy supports three industries, one of which is e-commerce. Minea, on the other hand, has no industry distinction and is unified in terms of data. BigSpy does not currently support store and influencer analytics, but it does support at least 10 million ad data, providing enough information for filtering and querying.
BigSpy
BigSpy - #1 Free ADSPY Tool
Recommended by at least 1,000 people, including Neil Patel, Adam, Brian, ATP Software, Thanh, Ricky, Akash, Melnick, Alok, and others.
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