How to Create UTM Links for TikTok?

Step 1: Input Necessary Information and Generate Links

1. Enter the landing page URL.
2. Input required fields, including campaign source, campaign medium, and campaign name.
3. If needed, you can optionally include campaign ID, campaign duration, and campaign content.
4. Copy and save the generated link.

Step 2: Paste the Link into the Target page of TikTok Ads

Paste the copied link into the designated URL field of your TikTok ad campaign's landing page to initiate TikTok ad delivery.

Step 3: Track UTM, Analyze Data, Optimize Delivery

During the campaign, each order conversion will carry the parameters you filled in. Referencing parameter reports in Shopify facilitates tracking the source of orders and targeting optimization based on campaign performance.

What are TikTok's UTM Parameters?

UTM parameters are tags added to URLs to enable marketers to analyze the performance of their campaigns across different sources and mediums. TikTok's UTM parameters are used to track the performance of marketing campaigns through URLs.

Common UTM parameters include:

• utm_source: Identifies traffic sources.
• utm_medium: Specifies the medium (e.g., social, CPC, email).
• utm_campaign: Names specific campaigns (e.g., summer_sale, product_launch).
• utm_term: Tracks paid search keywords (optional).
• utm_content: Distinguishes different content or links within the same ad (optional).

These parameters help track traffic sources and how users interact with marketing campaigns on TikTok.

Why Use UTM?

• Track Traffic Sources: UTM parameters help identify specific sources of website traffic, such as TikTok, Facebook, or Google.
• Evaluate Marketing Effectiveness: Analyzing UTM parameters allows you to assess the effectiveness of different marketing channels and ad campaigns, understanding which channels bring more traffic, conversions, and sales to your website.
• Optimize Marketing Strategies: Data provided by UTM parameters can help you discover which ads, content, and keywords perform best, optimizing your marketing strategies and increasing return on investment (ROI).
• Distinguish Ad Content: Using utm_content parameters, you can differentiate between different versions or content within the same ad campaign, understanding which ads are more popular with users.
• Refine Reporting Analysis: UTM parameters, through tools like Google Analytics, can generate detailed reports, helping you gain insights into user behavior and campaign performance.
• Cross-Channel Consistency: UTM parameters ensure consistent and comparable tracking and analysis of traffic and conversions across multiple marketing channels, providing more comprehensive market insights.

For example, if you're running a spring promotion on TikTok, a URL with UTM tags can help you track the specific traffic and conversion effects of this campaign.

How to Add UTM Parameters to URLs?

The most convenient method: Use TikTok UTM Parameter Ad Campaign URL Generator.