Top Ads on win

win Background Introduction:

Vous l’avez trouvé ou pas ? la réponse est juste là, enfin pas là .. là, mais là #CKOIWIN ?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

win has been advertising and marketing on Facebook for many years. And win has placed 10602 of ads on the Facebook platform in the last month. In the past few years,win has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for win on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for win. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from win.

BigSpy

1.win Top 3 Ads Basic Understanding

   top1  top2  top3
Name  win  win  win
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

win Marketing Objectives Analysis: 

win has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. win best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.win Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ⭐⭐⭐⭐⭐  Limited Edition Oh Canada Your Treasure Awaits! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Treasures Valued up to $5,000! Have you ordered yours yet?  Your Treasure Awaits  Scented candles with a twist! After burning your Ice ’N’ Fire candle for a few hours you will find an amazing surprise. Your Treasure Awaits!
Website Link  www.icenfire.ca  www.icenfire.ca  www.icenfire.ca
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

win Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. win Top 1 ads got 0 likes. win uses a sentence with the finishing touch title: “⭐⭐⭐⭐⭐”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. win shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. win should continue to optimize the ad content.

3.win Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-30-2020-06-20  2020-06-02-2020-06-20  2020-04-21-2020-06-20
Landing Page Link  https://www.icenfire.ca/collections/sterling-ring-candles?utm_source=Facebook&utm_medium=%7B%7Badset.name%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D  https://www.icenfire.ca/collections/limited-edition-oh-canada-products   https://www.icenfire.ca/collections/candles

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by win are successful.

win Creative Analysis: 

win placed a Image ad in 2020-03-30-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.win Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Canada  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

win has the best conversion in United States,Canada, and can advertise more in United States,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.win Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-30-2020-06-20  2020-06-02-2020-06-20  2020-04-21-2020-06-20
During  83 days  19 days 61 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. win ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 83 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for win, helping win to grasp the ad data more clearly.