Top Ads on wagamama

wagamama Background Introduction:

απλά, ασιατικά και...νόστιμα!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

wagamama has been advertising and marketing on Facebook for many years. And wagamama has placed 39 of ads on the Facebook platform in the last month. In the past few years,wagamama has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for wagamama on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for wagamama. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from wagamama.


1.wagamama Top 3 Ads Basic Understanding

   top1  top2  top3
Name  wagamama  wagamama  wagamama
Page Categories  Other  Asian Restaurant  Asian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

wagamama Marketing Objectives Analysis: 

wagamama has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. wagamama best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.wagamama Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  AID  wagamama wagamama delivery 
Ad Copy Text  you know what time is it? It's time for wagamama, order now through our app and delivery partners ca...  enjoy wagamama at home! download our online ordering app #wagamama #wagamamadelivery  we now deliver in your area. order now or via our online ordering app https://onelink.t...
Link Description  inspired by delicious japanese noodle bars and japanese-inspired flavours, wagamama launched in 1992 as an exciting and inclusive casual dining experience  N/A  click to download our app
Website Link
Text Word Count 267  85  108
Like 327  51  4

wagamama Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. wagamama Top 1 ads got 327 likes. wagamama uses a sentence with the finishing touch title: “AID”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. wagamama shared 267 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. wagamama should continue to optimize the ad content.

3.wagamama Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-10-2020-06-14  2020-04-26-2020-05-01  2020-04-13-2020-04-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by wagamama are successful.

wagamama Creative Analysis: 

wagamama placed a Image ad in 2020-06-10-2020-06-14, and got 327 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.wagamama Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia  Cyprus  N/A
Language  English  Somali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

wagamama has the best conversion in Saudi Arabia, and can advertise more in Saudi Arabia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.wagamama Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-14  2020-04-26-2020-05-01  2020-04-13-2020-04-16
During  5 days  6 days 4 days 
Like  327  51  4
Share  1  1  0
Comment  1  2  1

Advertising effectiveness is a direct manifestation of advertising. wagamama ‘s Top 1 ad received 327 likes, 1 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for wagamama, helping wagamama to grasp the ad data more clearly.