Top Ads on voco Hotels

voco Hotels Background Introduction:

Welcome to voco™ Hotels. A new hotel brand that’s reliably different. An IHG® Hotel. Book direct with us and join IHG® Rewards Club.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

voco Hotels has been advertising and marketing on Facebook for many years. And voco Hotels has placed 74 of ads on the Facebook platform in the last month. In the past few years,voco Hotels has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for voco Hotels on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for voco Hotels. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from voco Hotels.

BigSpy

1.voco Hotels Top 3 Ads Basic Understanding

   top1  top2  top3
Name  voco Hotels  voco Hotels  voco Hotels
Page Categories  Hotel  Hotel  Hotel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

voco Hotels Marketing Objectives Analysis: 

voco Hotels has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. voco Hotels best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.voco Hotels Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  voco Hotels  Discover more Discover more 
Ad Copy Text  Discover somewhere new in 2020… or visit an old favourite! Save money when you book a stay by 13th...  We invite you to voco™ Oxford Thames, come on in  We invite you to voco™ Oxford Thames, come on in
Link Description  N/A  N/A  N/A
Website Link  www.ihg.com  www.facebook.com  www.facebook.com
CTA  BOOK_TRAVEL  LEARN_MORE  LEARN_MORE
Text Word Count 122  50  50
Like 56  370  308

voco Hotels Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. voco Hotels Top 1 ads got 56 likes. voco Hotels uses a sentence with the finishing touch title: “voco Hotels”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. voco Hotels shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. voco Hotels should continue to optimize the ad content.

3.voco Hotels Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2019-12-19-2020-01-12  2019-11-12-2019-12-31  2019-11-12-2019-12-31
Landing Page Link  https://www.ihg.com/content/gb/en/deals/hotel-offers/flashsale?dynContent=LTO20eu-voco-en-GB+?cm_mmc%3Dmdpr-_-PaidSocial-_-EUR-_-FBIG-_-VX-_-FlashSale-_-Q4-_-Carousel  https://www.facebook.com/vocohotels/?_vref_=573408453468632&refid=28&_ft_=adid.6160581173753:qid.6761599705078494835:mf_story_key.3589907709644891471:is_sponsored.1:ei.AI@AQISd6evBWIkknlI2HWeQVG1tNo9v-5jBGqqAd1ENPFgh012X4li7sS_ca9iNe3Oi4T5T8kh-BhQHHiuKeBA4GFW:top_level_post_id.573408453468632:content_owner_id_new.951230295046666:call_to_action_type.LEARN_MORE:page_id.951230295046666:src.22:photo_id.573408453468632:story_location.5:story_attachment_style.rich_media_collection:view_time.1574307098:filter.h_nor:actrs.951230295046666:page_insights.%7B%22951230295046666%22:%7B%22page_id%22:951230295046666,%22actor_id%22:951230295046666,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1573642807,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B573408453468632%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:951230295046666,%22page_id%22:951230295046666,%22post_id%22:573408453468632,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/vocohotels/videos/573430693466408/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by voco Hotels are successful.

voco Hotels Creative Analysis: 

voco Hotels placed a Carousel ad in 2019-12-19-2020-01-12, and got 56 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.voco Hotels Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Dutch  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

voco Hotels has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.voco Hotels Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-19-2020-01-12  2019-11-12-2019-12-31  2019-11-12-2019-12-31
During  25 days  50 days 50 days 
Like  56  370  308
Share  1  27  33
Comment  4  14  8

Advertising effectiveness is a direct manifestation of advertising. voco Hotels ‘s Top 1 ad received 56 likes, 1 shares, 4 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for voco Hotels, helping voco Hotels to grasp the ad data more clearly.