Top Ads on upGrad

upGrad Background Introduction:

upGrad empowers individuals to reach their full professional potential by offering the most engaging learning environment.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

upGrad has been advertising and marketing on Facebook for many years. And upGrad has placed 415 of ads on the Facebook platform in the last month. In the past few years,upGrad has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for upGrad on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for upGrad. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from upGrad.

BigSpy

1.upGrad Top 3 Ads Basic Understanding

   top1  top2  top3
Name  upGrad  upGrad  upGrad
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

upGrad Marketing Objectives Analysis: 

upGrad has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. upGrad best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.upGrad Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Become a Machine Learning Engineer  Best AI and ML community Is MBA a smart move? E-meet your counselor and find out! 
Ad Copy Text  Raho Ambitious | Learners receive an average Salary hike of 58%. 18 Months Online Course. 450+ Hours...  Interact and network with like-minded professionals from all over the world. Learn about the latest ...  Now is the best time to polish your skillsets to be industry-ready. Is pursuing an MBA the right mov...
Link Description  Develop skills such as Machine Learning, Deep Learning, Graphical Models, etc. Enrol today!  N/A  Block your free session now.
Website Link  www.upgrad.com  play.google.com  www.upgrad.com
CTA  LEARN_MORE  INSTALL_MOBILE_APP  BOOK_TRAVEL
Text Word Count 134  216  173
Like 291  1205  20

upGrad Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. upGrad Top 1 ads got 291 likes. upGrad uses a sentence with the finishing touch title: “Become a Machine Learning Engineer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. upGrad shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. upGrad should continue to optimize the ad content.

3.upGrad Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-15-2020-06-18  2020-05-28-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://www.upgrad.com/masters-in-ml-ai-ljmu-iiitb/?utm_source=fb&utm_medium=psocial&utm_campaign=DV_ML_MS_FB_PSOCIAL_4C_Metros_All&utm_content=4C_MachineLearning&utm_term=Daneesh&fbclid=IwAR1c9mDALTsdh6r_iEmexXcFgJ-LlraLS10hu2bbivRzAj3XHAy7DCL_8b4  https://play.google.com/store/apps/details?id=com.cohortplus.clientTest&fbclid=IwAR2kbMPVh2Bycfz55RAcdU2LNFt7MNNFz1RKT2JoiWIiWcFOr9RcTiphkIc   https://www.upgrad.com/mba-liverpool-business-school/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by upGrad are successful.

upGrad Creative Analysis: 

upGrad placed a Video ad in 2020-03-15-2020-06-18, and got 291 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.upGrad Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

upGrad has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.upGrad Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-15-2020-06-18  2020-05-28-2020-06-18  2020-06-09-2020-06-18
During  96 days  22 days 2 days 
Like  291  1205  20
Share  4  10  1
Comment  2  15  0

Advertising effectiveness is a direct manifestation of advertising. upGrad ‘s Top 1 ad received 291 likes, 4 shares, 2 comments in just 96 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for upGrad, helping upGrad to grasp the ad data more clearly.