Top Ads on truth

truth Background Introduction:

We are an unstoppable force of smokers and non-smokers banding together to end smoking for good. Join us at http://thetruth.com. Let's #FinishIT.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

truth has been advertising and marketing on Facebook for many years. And truth has placed 1957 of ads on the Facebook platform in the last month. In the past few years,truth has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for truth on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for truth. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from truth.

BigSpy

1.truth Top 3 Ads Basic Understanding

   top1  top2  top3
Name  truth  truth  truth
Page Categories  Community  Health Food Store  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

truth Marketing Objectives Analysis: 

truth has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. truth best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.truth Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  正在中國發生的可怕事情  Get 15% off Today With Promo Code "StaySafe15" 20% Off Maternity 
Ad Copy Text  正在中國發生的可怕事情  We took two of our favorite foods – dark chocolate and coconut – and mixed them together for the...  no setting
Link Description  N/A  N/A  Free express shipping + free exchanges
Website Link  www.facebook.com  healthytruth.com  www.activetruth.com.au
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 33  630  0
Like 485  0  0

truth Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. truth Top 1 ads got 485 likes. truth uses a sentence with the finishing touch title: “正在中國發生的可怕事情”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. truth shared 33 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. truth should continue to optimize the ad content.

3.truth Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-15-2020-06-20  2020-06-19-2020-06-20  2020-05-29-2020-06-20
Landing Page Link  https://www.facebook.com/884182195283092/posts/1158824797818829/  https://healthytruth.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=Remarketing+Audiences&utm_content=Organic+Raw+Dark+Chocolate+Covered+Coconut+Chunks&utm_term=Website+Visitors+-+30+Days&hsa_acc=1131007113587381&hsa_cam=6189217200947&hsa_grp=6189217206747&hsa_ad=6192600987347&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR0qkP5bsSijqWIl0695VMdSWMInM3xALPoZBYdKtSLPjkOvUcw2H2alVW0   https://www.activetruth.com.au/collections/pregnancy-tights

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by truth are successful.

truth Creative Analysis: 

truth placed a Video ad in 2020-06-15-2020-06-20, and got 485 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.truth Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand,Vietnam  N/A  Australia
Language  Chinese (Traditional)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

truth has the best conversion in Thailand,Vietnam, and can advertise more in Thailand,Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.truth Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-19-2020-06-20  2020-05-29-2020-06-20
During  6 days  2 days 23 days 
Like  485  0  0
Share  501  0  0
Comment  72  0  0

Advertising effectiveness is a direct manifestation of advertising. truth ‘s Top 1 ad received 485 likes, 501 shares, 72 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for truth, helping truth to grasp the ad data more clearly.