Top Ads on trueself

trueself Background Introduction:

Find your trueself

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

trueself has been advertising and marketing on Facebook for many years. And trueself has placed 529 of ads on the Facebook platform in the last month. In the past few years,trueself has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for trueself on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for trueself. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from trueself.

BigSpy

1.trueself Top 3 Ads Basic Understanding

   top1  top2  top3
Name  trueself  trueself  trueself
Page Categories  Health & Wellness Website  Health & Wellness Website  Health & Wellness Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

trueself Marketing Objectives Analysis: 

trueself has been operating in Health & Wellness Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. trueself best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.trueself Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nous avons essayé HelloFresh en famille : voici ce qu'il s'est passé  Join Marie on Nutrisystem with a Special Offer! Everything You Need To Know About The Bed, by Thuma 
Ad Copy Text  Un couple donne son avis sur HelloFresh  Skip The Crowded Grocery Store & Get Nutrisystem Conveniently Delivered Right To Your Door  We Tested The Bed, By Thuma. Here’s What We Learned
Link Description  Je suis sûre que vous avez déjà entendu parler des box à cuisiner. Vous n'en savez peut-être pas beaucoup à ce sujet, mais je suis sûr que vous en avez entendu parler. Sur Instagram, sur Facebook ou sur Pinterest, vous en avez entendu parler quelque part. Pour les non-initiés d'entre vous, l...  N/A  The morning after Mackenzie moved in, I was preparing breakfast, but Mackenzie seemed preoccupied. "Everything okay?" I asked, worried that this living-together-thing wasn't working out. "Did you know human beings spend a third of their lives in bed?" Mackenzie said. "They do?" I took a bite o...
Website Link  i.geistm.com  i.geistm.com  www.geistm.com
CTA  NO_BUTTON  LEARN_MORE  NO_BUTTON
Text Word Count 39  90  53
Like 28  597  4

trueself Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. trueself Top 1 ads got 28 likes. trueself uses a sentence with the finishing touch title: “Nous avons essayé HelloFresh en famille : voici ce qu'il s'est passé”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. trueself shared 39 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. trueself should continue to optimize the ad content.

3.trueself Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-10-2020-06-19  2020-04-21-2020-06-18  2020-06-02-2020-06-18
Landing Page Link  https://www.trueself.com/la-box-livree-chez-vous-qui-facilite-vos-diners-2645628165.html?&bcid=5e84ced30e43d27d2b9a7b94&bhid=5e8e098b0e43d27d2b9a8859&utm_campaign=BROAD_0_0_0_A_FRE_0_0_0_GeistM_FB_A_CoupleHFFR_TrueSelf_CBO_RON_2&utm_source=facebook&utm_content=BROAD_0_0_0_A_FRE_0_0_0_GeistM_FB_A_CoupleHFFR_TrueSelf_CBO_RON_2&campaignid=5ee1ab7e2c1280364317775b&BT=CPM&utm_medium=geistm&c=GEISTM-DJX7  https://www.trueself.com/nutrisystem-marie-osmond-celebrity-weight-loss-2641411794.html?&bcid=5821fb0d89480827c155cf20&hcid=5e7194af7e4ba01209396a5d&utm_campaign=FB_A_MarieOsmond_FIFTY_Trueself_Video_GeistAudienceLAL_PS&utm_source=geistm&campaignid=5e9f5d573b7d312e675cf8ab&BT=DB   https://www.geistm.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by trueself are successful.

trueself Creative Analysis: 

trueself placed a Image ad in 2020-06-10-2020-06-19, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.trueself Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  United States  United States
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

trueself has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.trueself Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-04-21-2020-06-18  2020-06-02-2020-06-18
During  10 days  57 days 17 days 
Like  28  597  4
Share  2  32  0
Comment  11  60  1

Advertising effectiveness is a direct manifestation of advertising. trueself ‘s Top 1 ad received 28 likes, 2 shares, 11 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for trueself, helping trueself to grasp the ad data more clearly.