Top Ads on trivago

trivago Background Introduction:

Página oficial do maior buscador de preços de hotéis do mundo, www.trivago.com.br. Informações legais: http://bit.ly/1dbKreM

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

trivago has been advertising and marketing on Facebook for many years. And trivago has placed 1825 of ads on the Facebook platform in the last month. In the past few years,trivago has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for trivago on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for trivago. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from trivago.

BigSpy

1.trivago Top 3 Ads Basic Understanding

   top1  top2  top3
Name  trivago  trivago  trivago
Page Categories  Hotel  Hotel  Hotel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

trivago Marketing Objectives Analysis: 

trivago has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. trivago best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.trivago Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  En trivago es fácil encontrar tu hotel ideal  ¿Estás planeando viajar solo o con la familia? Espanha: os 10 melhores hotéis de praia 
Ad Copy Text  Tu aventura comienza y termina con tu hotel ideal.  trivago te ayuda a encontrar tu hotel ideal!  Sugestões por toda Espanha. Têm em comum o facto de estarem na primeira linha da praia.
Link Description  N/A  N/A  As férias de sonho começam… agora!
Website Link  www.trivago.com.mx  www.trivago.com.mx  magazine.trivago.pt
CTA  BOOK_TRAVEL  BOOK_TRAVEL  
Text Word Count 50  44  90
Like 1069  2763  504

trivago Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. trivago Top 1 ads got 1069 likes. trivago uses a sentence with the finishing touch title: “En trivago es fácil encontrar tu hotel ideal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. trivago shared 50 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. trivago should continue to optimize the ad content.

3.trivago Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-03-01-2020-03-16  2020-03-02-2020-03-16  2020-03-08-2020-03-15
Landing Page Link  https://www.trivago.com.mx/?cip=230527002  https://www.trivago.com.mx/?cip=230527001&fbclid=IwAR12SPuQ_hSK-Zq4E4lvMdFOEMmEqjksfQcwkoOdHhODNgRblVtf7lg0HKk   https://magazine.trivago.pt/hoteis-praia-espanha/?cip=351110020100291&cip_tc=1NCU_A2599_CPA_MB_FB_spainbeach

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by trivago are successful.

trivago Creative Analysis: 

trivago placed a Video ad in 2020-03-01-2020-03-16, and got 1069 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.trivago Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Spanish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

trivago has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.trivago Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-01-2020-03-16  2020-03-02-2020-03-16  2020-03-08-2020-03-15
During  16 days  15 days 8 days 
Like  1069  2763  504
Share  47  115  80
Comment  19  42  16

Advertising effectiveness is a direct manifestation of advertising. trivago ‘s Top 1 ad received 1069 likes, 47 shares, 19 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for trivago, helping trivago to grasp the ad data more clearly.