Top Ads on themylksociety

themylksociety Background Introduction:

Breastfeeding/ Nursing clothing that range from basic everyday wear to that evening dress fit for a wedding. Designed by a mum, for mums.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

themylksociety has been advertising and marketing on Facebook for many years. And themylksociety has placed 21 of ads on the Facebook platform in the last month. In the past few years,themylksociety has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for themylksociety on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for themylksociety. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from themylksociety.


1.themylksociety Top 3 Ads Basic Understanding

   top1  top2  top3
Name  themylksociety  themylksociety  themylksociety
Page Categories  Maternity & Nursing Clothing Store  Maternity & Nursing Clothing Store  Maternity & Nursing Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

themylksociety Marketing Objectives Analysis: 

themylksociety has been operating in Maternity & Nursing Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. themylksociety best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.themylksociety Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Breastfeed with ease  Which one do you want to choose? N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Clothes that are comfy AND functional for breastfeeding mums'  The Mylk Society will provide you with breastfeeding friendly clothing to help you gain the confidence to breastfeed conveniently and discreetly anywhere at anytime, so you can focus to be the best mum you can be!  N/A
Text Word Count 0  0  0
Like 0  0  0

themylksociety Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. themylksociety Top 1 ads got 0 likes. themylksociety uses a sentence with the finishing touch title: “Breastfeed with ease”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. themylksociety shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. themylksociety should continue to optimize the ad content.

3.themylksociety Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Others
Ad Time   2020-05-27-2020-06-06  2020-05-26-2020-06-06  2020-06-04-2020-06-06
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by themylksociety are successful.

themylksociety Creative Analysis: 

themylksociety placed a Image ad in 2020-05-27-2020-06-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.themylksociety Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

themylksociety has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.themylksociety Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-06  2020-05-26-2020-06-06  2020-06-04-2020-06-06
During  11 days  12 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. themylksociety ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for themylksociety, helping themylksociety to grasp the ad data more clearly.