Top Ads on tarte cosmetics

tarte cosmetics Background Introduction:

tarte.com: tarte cosmetics pioneers high-performance naturals™

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

tarte cosmetics has been advertising and marketing on Facebook for many years. And tarte cosmetics has placed 61 of ads on the Facebook platform in the last month. In the past few years,tarte cosmetics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for tarte cosmetics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for tarte cosmetics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from tarte cosmetics.

BigSpy

1.tarte cosmetics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  tarte cosmetics  tarte cosmetics  tarte cosmetics
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

tarte cosmetics Marketing Objectives Analysis: 

tarte cosmetics has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. tarte cosmetics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.tarte cosmetics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TODAY ONLY!  TODAY ONLY! TODAY ONLY! 
Ad Copy Text  7 full-size items for $63* ($200+ value) PLUS free shipping!  7 full-size items for $63* ($200+ value) PLUS free shipping!  Create your own custom kit with 7 full-size items for only CA$84* (CA$280 value)! PLUS shape tape on...
Link Description  PLUS free shipping!  PLUS free shipping!  PLUS free shipping!
Website Link  tartecosmetics.com  tartecosmetics.com  tartecosmetics.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 61  61  119
Like 576  468  26

tarte cosmetics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. tarte cosmetics Top 1 ads got 576 likes. tarte cosmetics uses a sentence with the finishing touch title: “TODAY ONLY!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. tarte cosmetics shared 61 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. tarte cosmetics should continue to optimize the ad content.

3.tarte cosmetics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-17  2020-06-15-2020-06-17  2020-06-15-2020-06-17
Landing Page Link  https://tartecosmetics.com/shop/beauty-kit/custom-beauty-kit/1200.html?utm_campaign=post_ID_combined_customkit_jun20_model_video_6.3&utm_medium=display&utm_source=ZOG  https://tartecosmetics.com/shop/beauty-kit/custom-beauty-kit/1200.html?fbclid=IwAR25P4CgMQKvK4XM7o79xceYDRy1XO1AVRXd6pkPoxQowOSyxpzYoWdyeFA&utm_campaign=PROS1_CONV1_USA_combined_customkit_jun20_product_video_6.3_LAL&utm_medium=display&utm_source=ZOG   https://tartecosmetics.com/shop/beauty-kit/custom-beauty-kit/1200.html?fbclid=IwAR01RFM46EPVpeOVOuw0dejEag3iGM7RewF_BtllaFrgs5Yyln_zamC4rB0&utm_campaign=RET1_CONV1_CAN_INTL_combined_customkit_jun20_product_video_6.3_loyalty&utm_medium=display&utm_source=ZOG

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by tarte cosmetics are successful.

tarte cosmetics Creative Analysis: 

tarte cosmetics placed a Video ad in 2020-06-15-2020-06-17, and got 576 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.tarte cosmetics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Dominican  United States  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

tarte cosmetics has the best conversion in Dominican, and can advertise more in Dominican in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.tarte cosmetics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-15-2020-06-17  2020-06-15-2020-06-17
During  3 days  3 days 3 days 
Like  576  468  26
Share  139  117  5
Comment  346  277  7

Advertising effectiveness is a direct manifestation of advertising. tarte cosmetics ‘s Top 1 ad received 576 likes, 139 shares, 346 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for tarte cosmetics, helping tarte cosmetics to grasp the ad data more clearly.