Top Ads on sweetgreen
sweetgreen Background Introduction:
a destination for simple, seasonal, healthy food.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
sweetgreen has been advertising and marketing on Facebook for many years. And sweetgreen has placed 223 of ads on the Facebook platform in the last month. In the past few years,sweetgreen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for sweetgreen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for sweetgreen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from sweetgreen.
1.sweetgreen Top 3 Ads Basic Understanding
sweetgreen Marketing Objectives Analysis:
sweetgreen has been operating in Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. sweetgreen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.sweetgreen Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Order Sweetgreen Delivery||Order The Buffalo Chicken Bowl||sweetgreen|
|Ad Copy Text||Come get your greens in LoDo + Cherry Creek, and see how we’re connecting Denver to real food. Par...||Buffalo Chicken Bowl: good for a lunch date, good for a dinner date. Order on the sg app + online.||Lunch, dinner and second dinner, delivered. Download the sg app for contact-free delivery or pick up...|
|Link Description||Order Pickup or Delivery||on the ag app + online||N/A|
|Text Word Count||223||98||101|
sweetgreen Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. sweetgreen Top 1 ads got 3 likes. sweetgreen uses a sentence with the finishing touch title: “Order Sweetgreen Delivery”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. sweetgreen shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. sweetgreen should continue to optimize the ad content.
3.sweetgreen Top 3 Ads Creative Selection
|Landing Page Link||https://www.sweetgreen.com/sweet-rewards/||https://order.sweetgreen.com/?utm_source=FBp&utm_medium=referral&utm_campaign=alwayson&utm_content=buffalochicken&fbclid=IwAR39zjy0e8sWuGoadGv8oOPYPgU49lyHOGGZrlJ2bIGV6GSMXyFpEUPes5A||https://order.sweetgreen.com/?utm_source=FBp&utm_medium=referral&utm_campaign=alwayson&utm_content=CoreCarousel&fbclid=IwAR2eAojElso_OMWRysF5IP4_ODsgCQkoXYgVwT-0JU-PhxHLAaRXW31Rcl8|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by sweetgreen are successful.
sweetgreen Creative Analysis:
sweetgreen placed a Video ad in 2020-06-17-2020-06-19, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.sweetgreen Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
sweetgreen has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.sweetgreen Top 3 Ads Performance Display
|During||3 days||4 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. sweetgreen ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for sweetgreen, helping sweetgreen to grasp the ad data more clearly.