Top Ads on smava

smava Background Introduction:

Herzlich willkommen auf der offiziellen Facebook-Fanseite von www.smava.de.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

smava has been advertising and marketing on Facebook for many years. And smava has placed 68 of ads on the Facebook platform in the last month. In the past few years,smava has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for smava on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for smava. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from smava.

BigSpy

1.smava Top 3 Ads Basic Understanding

   top1  top2  top3
Name  smava  smava  smava
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

smava Marketing Objectives Analysis: 

smava has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. smava best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.smava Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Exklusives Online Kreditangebot  Hohe Kreditrahmen auf Rekordtief G√ľnstiger Online Kredit 
Ad Copy Text  Kredit zum Minuszins - so sparen Sie Geld  ???? Die schlaue Art g√ľnstig einen hohen Kreditrahmen zu bekommen. Sparen Sie Zeit und Geld.  Top Kredite auf Rekordtief - So zahlen Sie fast nichts
Link Description  Kostenlos & unverbindlich  Kostenlos & unverbindlich  Sofort-Auszahlung - Einfach!
Website Link  www.smava.de  www.smava.de  www.smava.de
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 42  95  54
Like 150  88  316

smava Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. smava Top 1 ads got 150 likes. smava uses a sentence with the finishing touch title: “Exklusives Online Kreditangebot”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. smava shared 42 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. smava should continue to optimize the ad content.

3.smava Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-04-29-2020-06-16  2020-05-13-2020-06-08  2020-04-20-2020-06-07
Landing Page Link  https://www.smava.de/kreditanfrage/kreditantrag.html?route=V1&smavaToken=CuQ8oZW1IQMvTuxBOuxIVO3qGojYOHwii0elp8T8tfJuqD_ZRk4j-VWB23HM5kyFMtlJ1aKI0IfezrGHhj1dN1k1ohYQoQPxOj7dmlq6BYkLsUb-PPkI9b33lXOeBW8v&category=888&duration=84&amount=20000&legal-text=true&header_variant=none&ref=fb_Demographics_broad_35-64_alldevices_143_1_33_9_39_2_1&utm_source=facebook&utm_medium=cpm&utm_campaign=prospecting&data2=source=%7B%7Bsite_source_name%7D%7D_adid=%7B%7Bad.id%7D%7D_adsetid=%7B%7Badset.id%7D%7D_campaignid=%7B%7Bcampaign.id%7D%7D_adname=%7B%7Bad.name%7D%7D_adsetname=%7B%7Badset.name%7D%7D_campaignname=%7B%7Bcampaign.name%7D%7D_smavaadid=1109_smavafbid=928&placementId=1846069601&p  https://www.smava.de/kreditanfrage/kreditantrag.html?category=999999999&duration=144&amount=225000&ref=fb_bau_interest_mortage-realestate-newhouse_15_2_1_smava&utm_source=facebook&utm_medium=cpm&utm_campaign=lal1sales&data2=source=%7B%7Bsite_source_name%7D%7D_adid=%7B%7Bad.id%7D%7D_adsetid=%7B%7Badset.id%7D%7D_campaignid=%7B%7Bcampaign.id%7D%7D_adname=%7B%7Bad.name%7D%7D_adsetname=%7B%7Badset.name%7D%7D_campaignname=%7B%7Bcampaign.name%7D%7D&placementId=2524323644&smavaToken=20j4gx6uFsqU1ril9XoeGXmkDTeAhV12WptkW_j39dYgx96wYDAM0WrzzzJdvY-W_JUOBTxqvqVcCXIofx2BahDOFGhAlzmvr2PfPdgHawEkLYoYWhjezFR400lS_ZLX&p   https://www.smava.de/kreditanfrage/kreditantrag.html?amount=20000&category=888&data2=source%3Dfb_adid%3D6161502778423_adsetid%3D6161502778823_campaignid%3D6133689408223_adname%3D68_2_19_7_16_2_1_adsetname%3Dlal5_qleads_alldevices_campaignname%3DProspecting_placement%3DFacebook_Mobile_Feed_smavaadid%3D770_smavafbid%3D779&duration=84&header_variant=none&legal-text=true&p=&placementId=1846069601&ref=fb_lal5qleads_alldevices_68_2_19_7_16_2_1&route=V1&smavaToken=Itf0RlJwLFq9qpY6Khr42peKAyNCtq3D68_9TVux5T6YnJ-rvTjxdbVyhxYmNh8-3Y79OlOCJ-eVnsyQC0JSaDy3u12PFtn5YSRwFXDQLvudx0pax5SFt_Y-OByh0EPO&utm_campaign=prospecting&utm_medium=cpm&utm_source=facebook&version=tplc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by smava are successful.

smava Creative Analysis: 

smava placed a Image ad in 2020-04-29-2020-06-16, and got 150 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.smava Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  N/A  Germany,Iraq
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

smava has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.smava Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-06-16  2020-05-13-2020-06-08  2020-04-20-2020-06-07
During  49 days  27 days 49 days 
Like  150  88  316
Share  11  5  25
Comment  35  10  22

Advertising effectiveness is a direct manifestation of advertising. smava ‘s Top 1 ad received 150 likes, 11 shares, 35 comments in just 49 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for smava, helping smava to grasp the ad data more clearly.