Top Ads on productboard

productboard Background Introduction:

productboard is a product management system that enables teams to get the right products to market faster.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

productboard has been advertising and marketing on Facebook for many years. And productboard has placed 59 of ads on the Facebook platform in the last month. In the past few years,productboard has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for productboard on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for productboard. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from productboard.

BigSpy

1.productboard Top 3 Ads Basic Understanding

   top1  top2  top3
Name  productboard  productboard  productboard
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

productboard Marketing Objectives Analysis: 

productboard has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. productboard best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.productboard Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free eBook: Building excellent products in the age of remote work  Free eBook: Building excellent products in the age of remote work Create a Free Account Today  
Ad Copy Text  We partnered with product leader and remote work expert Hiten Shah to help you overcome today’s un...  We partnered with product leader and remote work expert Hiten Shah to help you overcome today’s un...  productboard helps product managers understand what users need, prioritize what to build next, and r...
Link Description  We partnered with product leader and remote work expert Hiten Shah to help you overcome today’s unique challenges and focus on what really matters — building excellent products that your customers truly need.  We partnered with product leader and remote work expert Hiten Shah to help you overcome today’s unique challenges and focus on what really matters — building excellent products that your customers truly need.  N/A
Website Link  www.productboard.com  www.productboard.com  www.productboard.com
CTA  DOWNLOAD  DOWNLOAD  SIGN_UP
Text Word Count 212  212  173
Like 36  14  116

productboard Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. productboard Top 1 ads got 36 likes. productboard uses a sentence with the finishing touch title: “Free eBook: Building excellent products in the age of remote work”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. productboard shared 212 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. productboard should continue to optimize the ad content.

3.productboard Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-06-18  2020-05-27-2020-06-18  2019-11-26-2020-06-16
Landing Page Link  https://www.productboard.com/ebook/building-excellent-products-remotely/?utm_source=facebook&utm_medium=social-paid&utm_campaign=PB-019-PERFORMANCE-REMOTE-WORK-EBOOK&utm_content=remote_work_ebook-traffic&utm_term=thumbnail_dark_v01&fbclid=IwAR3dOnFDtj2ImU6jlYiSD_gY4XVxps9UkWVlZnajLwo5XSNx93GpQvM1AiQ  https://www.productboard.com/ebook/building-excellent-products-remotely/   https://www.productboard.com/product-roadmap-software-facebook/?utm_source=facebook&utm_medium=social-paid&utm_campaign=PB-013+/+TOF+/+Purchase+as+Conversions&utm_content=PB-013+/+TOF+/+Purchase+as+Conversions+-+pageview+/+customer+lookalikes+EUR+/+FB+/+2019-11-26&utm_term=Free+Account+/+Rocket&fbclid=IwAR0pqhBD0tUzD6LSOy7UPIPlRSLYjbMHEQSM6mXRuVBkWAEgAV7IBzUWRAg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by productboard are successful.

productboard Creative Analysis: 

productboard placed a Image ad in 2020-05-27-2020-06-18, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.productboard Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Moldavia  Moldavia  Bulgaria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

productboard has the best conversion in Moldavia, and can advertise more in Moldavia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.productboard Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-18  2020-05-27-2020-06-18  2019-11-26-2020-06-16
During  23 days  2 days 204 days 
Like  36  14  116
Share  1  2  13
Comment  0  0  7

Advertising effectiveness is a direct manifestation of advertising. productboard ‘s Top 1 ad received 36 likes, 1 shares, 0 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for productboard, helping productboard to grasp the ad data more clearly.