Top Ads on point pickup

point pickup Background Introduction:

point pickup is a mobile app & website that matches drivers already on the road with delivery requests to provide local same-day delivery.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

point pickup has been advertising and marketing on Facebook for many years. And point pickup has placed 57 of ads on the Facebook platform in the last month. In the past few years,point pickup has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for point pickup on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for point pickup. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from point pickup.


1.point pickup Top 3 Ads Basic Understanding

   top1  top2  top3
Name  point pickup  point pickup  point pickup
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

point pickup Marketing Objectives Analysis: 

point pickup has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. point pickup best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.point pickup Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pickup. Deliver. Get Paid. Sign-Up Now!  Sign Up to Start Earning Now Top 3 Reasons To Become A Point Pickup Driver 
Ad Copy Text   WE ARE IN Scottsboro AL ! Our drivers don't have to worry about picking up strangers for rando...   Pickup. Deliver. Get Paid. Sign-Up to Start Earning Now!   WE ARE IN HOOD RIVER, OR! Our drivers don't have to worry about picking up strangers for random r...
Link Description  Simply download the app, fill out the driver application, and we will let you know when you are approved and can get started.  Simply download the app, fill out the driver application, and we will let you know when you are approved and can get started.  Simply download the app, fill out the driver application, and we will let you know when you are approved and can get started.
Website Link
Text Word Count 247  57  364
Like 0  5  5

point pickup Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. point pickup Top 1 ads got 0 likes. point pickup uses a sentence with the finishing touch title: “Pickup. Deliver. Get Paid. Sign-Up Now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. point pickup shared 247 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. point pickup should continue to optimize the ad content.

3.point pickup Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-07-2020-06-17  2020-06-07-2020-06-13  2020-05-25-2020-06-12
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by point pickup are successful.

point pickup Creative Analysis: 

point pickup placed a Image ad in 2020-06-07-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.point pickup Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

point pickup has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.point pickup Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-17  2020-06-07-2020-06-13  2020-05-25-2020-06-12
During  11 days  7 days 19 days 
Like  0  5  5
Share  0  6  2
Comment  0  3  1

Advertising effectiveness is a direct manifestation of advertising. point pickup ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for point pickup, helping point pickup to grasp the ad data more clearly.