Top Ads on plusnet

plusnet Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

plusnet has been advertising and marketing on Facebook for many years. And plusnet has placed 24 of ads on the Facebook platform in the last month. In the past few years,plusnet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for plusnet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for plusnet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from plusnet.

BigSpy

1.plusnet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  plusnet  plusnet  plusnet
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

plusnet Marketing Objectives Analysis: 

plusnet has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. plusnet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.plusnet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Unlimited Business Fibre  Unlimited Business Fibre Unlimited Business Fibre 
Ad Copy Text  Get this offer before 31st March, then forget about it. The price is fixed for the whole 12 months, ...  Get this offer before 12th May, then forget about it. The price is fixed for the whole 24 months, so...  Get this offer before 31st March, then forget about it. The price is fixed for the whole 12 months, ...
Link Description  Terms apply.  Terms apply.  Terms apply.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 113  111  113
Like 18  2  11

plusnet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. plusnet Top 1 ads got 18 likes. plusnet uses a sentence with the finishing touch title: “Unlimited Business Fibre”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. plusnet shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. plusnet should continue to optimize the ad content.

3.plusnet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-15-2020-05-02  2020-03-26-2020-04-19  2020-03-15-2020-04-18
Landing Page Link  https://www.plus.net/business/broadband/fibre-optic/?utm_source=prospecting&utm_medium=biz-social&utm_content=&utm_campaign=1920_q4_biz&dclid=CMOhmPvOlukCFWYI-QAdg6UPVg  https://www.plus.net/business/broadband/fibre-optic/?utm_source=remarketing&utm_medium=biz-social&utm_content=&utm_campaign=2021_q1_biz&dclid=CKjawOrK9OgCFQMZKgodb5YNIA   https://www.plus.net/business/broadband/fibre-optic/?utm_source=prospecting&utm_medium=biz-social&utm_content=&utm_campaign=1920_q4_biz&dclid=CI7mnsD48ugCFeo0rQYdkJEOGg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by plusnet are successful.

plusnet Creative Analysis: 

plusnet placed a Video ad in 2020-03-15-2020-05-02, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.plusnet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

plusnet has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.plusnet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-15-2020-05-02  2020-03-26-2020-04-19  2020-03-15-2020-04-18
During  49 days  25 days 35 days 
Like  18  2  11
Share  3  0  0
Comment  44  0  17

Advertising effectiveness is a direct manifestation of advertising. plusnet ‘s Top 1 ad received 18 likes, 3 shares, 44 comments in just 49 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for plusnet, helping plusnet to grasp the ad data more clearly.