Top Ads on ottonova

ottonova Background Introduction:

Die Krankenversicherung die es einfach macht. Komplett digital und trotzdem persönlich. ottonova erleichtert dir nicht nur heute den Alltag, sondern ist auch in Zukunft dein verlässlicher Gesundheitspartner.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ottonova has been advertising and marketing on Facebook for many years. And ottonova has placed 55 of ads on the Facebook platform in the last month. In the past few years,ottonova has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ottonova on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ottonova. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ottonova.

BigSpy

1.ottonova Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ottonova  ottonova  ottonova
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ottonova Marketing Objectives Analysis: 

ottonova has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ottonova best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ottonova Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Find out more  Jetzt Beitrag berechnen Find out more 
Ad Copy Text  Probably Germany's coolest health insurance for Expats. https://l.on.ag/expat-tariff ✅ Special ex...  Wie wichtig eine gute Krankenversicherung ist, merkt man meistens erst dann, wenn man sie wirklich b...  Probably Germany's coolest health insurance for Expats. https://l.on.ag/expat-tariff ✅ Special ex...
Link Description  Health insurance – reduced to the best  ottonova – reduced to the best  Health insurance – reduced to the best
Website Link  www.ottonova.de  www.ottonova.de  l.on.ag
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 181  431  181
Like 10  1  43

ottonova Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ottonova Top 1 ads got 10 likes. ottonova uses a sentence with the finishing touch title: “Find out more”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ottonova shared 181 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ottonova should continue to optimize the ad content.

3.ottonova Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-03-2020-06-17  2020-05-27-2020-05-28  2020-05-03-2020-05-27
Landing Page Link  https://www.ottonova.de/l/german-health-insurance-new-2?utm_medium=paid&utm_source=facebook&utm_campaign=20200504.facebook.top_funnel.expat.niche.&utm_term=facebook.niche.marketing.expat.&utm_content=video%2Bcta.tvc.lee.v1.  https://www.ottonova.de/?utm_source=facebook&utm_medium=paid&utm_campaign=20200527.facebook.top_funnel.normal.generic.v2.&utm_content=video%2Bcta.rttb.mi.keine-kompromisse.v3.&utm_term=facebook.generic.male.normal.mobile.&fbclid=IwAR3yLmWxzBPJVonKYq4pdQCSO8GokkMS9bZpAZ4W3jtVFd-Of-GQXvo56A0   https://www.ottonova.de/l/german-health-insurance-new-3?utm_medium=paid&utm_source=facebook&utm_campaign=facebook.top_funnel.expat&utm_content=copy.

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ottonova are successful.

ottonova Creative Analysis: 

ottonova placed a Video ad in 2020-05-03-2020-06-17, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ottonova Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Kenya,Lithuania  N/A  Kenya,Morocco
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ottonova has the best conversion in Morocco,Kenya,Lithuania, and can advertise more in Morocco,Kenya,Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ottonova Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-03-2020-06-17  2020-05-27-2020-05-28  2020-05-03-2020-05-27
During  46 days  2 days 25 days 
Like  10  1  43
Share  9  0  6
Comment  1  0  3

Advertising effectiveness is a direct manifestation of advertising. ottonova ‘s Top 1 ad received 10 likes, 9 shares, 1 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ottonova, helping ottonova to grasp the ad data more clearly.