Top Ads on o2 Deutschland

o2 Deutschland Background Introduction:

Telefónica Germany GmbH & Co. OHG Kundenbetreuung: http://www.o2.de/kontakt Homepage: http://www.o2.de

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

o2 Deutschland has been advertising and marketing on Facebook for many years. And o2 Deutschland has placed 223 of ads on the Facebook platform in the last month. In the past few years,o2 Deutschland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for o2 Deutschland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for o2 Deutschland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from o2 Deutschland.

BigSpy

1.o2 Deutschland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  o2 Deutschland  o2 Deutschland  o2 Deutschland
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

o2 Deutschland Marketing Objectives Analysis: 

o2 Deutschland has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. o2 Deutschland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.o2 Deutschland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  150 GB für 14,99 €*  Apple iPhone 11 Pro Max Samsung Tablet zum S20 
Ad Copy Text  Damit du auch weiterhin mit deinen Liebsten in Kontakt bleiben kannst: Sicher dir 150 GB Mega-Daten ...  Unbegrenzt surfen mit o2: Hol dir das Apple iPhone 11 Pro Max mit unlimited Datenvolumen + Allnet-Fl...  Sichere dir jetzt dein Samsung Tablet zum Samsung Galaxy S20 mit 20 GB Highspeed Daten für nur 49,9...
Link Description  #WeStayConnected  Bis 01.07.: 25 € mtl.* sparen!  mit 20 GB LTE und Allnet-Flat
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 125  127  111
Like 3432  20  162

o2 Deutschland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. o2 Deutschland Top 1 ads got 3432 likes. o2 Deutschland uses a sentence with the finishing touch title: “150 GB für 14,99 €*”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. o2 Deutschland shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. o2 Deutschland should continue to optimize the ad content.

3.o2 Deutschland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-22-2020-06-18  2020-06-16-2020-06-18  2020-06-01-2020-06-17
Landing Page Link  https://www.o2-freikarte.de/prepaid-tarife/myprepaid-9ct/?vo=11109578&medium=display&type=dspl&pt_kennung=bannerdisplay&mediacode=23975380_4309552_272373357_106633614_-1SIYKU37M0&utm_term=23975380_4309552_272373357_106633614_-1SIYKU37M0&ref=23975380_4309552_272373357_106633614_-1SIYKU37M0&utm_content=11109578&dclid=COHJrISZm-kCFdgwKgodCB4Dag  https://ad.doubleclick.net/ddm/trackclk/N773418.3119489SOCIALYSE_DEU_773/B23638995.275236535;dc_trk_aid=469778183;dc_trk_cid=97604511;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://www.o2online.de/e-shop/samsung/samsung-galaxy-s20-4g-mit-tablet-details/?zielgruppe=privatkunden&tarif=o2-free-m&partnerId=O2_DSP_TRA_HAV_14115&medium=display&mediacode=23638995_4309552_273399708_97604511_-HZETMZNMVX&utm_term=23638995_4309552_273399708_97604511_-HZETMZNMVX&ref=23638995_4309552_273399708_97604511_-HZETMZNMVX&utm_content=O2_DSP_TRA_HAV_14115&dclid=CJTBj7XMgeoCFZCWvAodEqQPEg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by o2 Deutschland are successful.

o2 Deutschland Creative Analysis: 

o2 Deutschland placed a Image ad in 2020-04-22-2020-06-18, and got 3432 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.o2 Deutschland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany,France,Romania...  Germany  Germany
Language  English  Swedish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

o2 Deutschland has the best conversion in Germany,France,Romania..., and can advertise more in Germany,France,Romania... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.o2 Deutschland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-22-2020-06-18  2020-06-16-2020-06-18  2020-06-01-2020-06-17
During  58 days  3 days 17 days 
Like  3432  20  162
Share  896  0  18
Comment  897  3  24

Advertising effectiveness is a direct manifestation of advertising. o2 Deutschland ‘s Top 1 ad received 3432 likes, 896 shares, 897 comments in just 58 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for o2 Deutschland, helping o2 Deutschland to grasp the ad data more clearly.