Top Ads on nura

nura Background Introduction:

nura is a passionate group of music-loving scientists, engineers, and creatives. Based in Melbourne, Australia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

nura has been advertising and marketing on Facebook for many years. And nura has placed 189 of ads on the Facebook platform in the last month. In the past few years,nura has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for nura on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for nura. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from nura.

BigSpy

1.nura Top 3 Ads Basic Understanding

   top1  top2  top3
Name  nura  nura  nura
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

nura Marketing Objectives Analysis: 

nura has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. nura best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.nura Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Experience personalised sound  Tech Reviewer Flossy Carter loves our earphones Experience personalised sound 
Ad Copy Text  NuraLoop — the world's first earphone to automatically learn and adapt to your hearing.  “The sound quality on these are going to blow you away” “You got top tier active noise cancel...  "You can hear every little detail...I know these are earphones, but this is like a headphone experie...
Link Description  N/A  NuraLoop - The Worlds First Earphones To Automatically Learn and Adapt to Your Hearing Buy them here, https://www.nuraphone.com Wanna buy some of my gadgets ...  N/A
Website Link  www.nuraphone.com  www.youtube.com  www.nuraphone.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 89  271  141
Like 66  53  31

nura Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. nura Top 1 ads got 66 likes. nura uses a sentence with the finishing touch title: “Experience personalised sound”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. nura shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. nura should continue to optimize the ad content.

3.nura Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-13-2020-06-20  2020-06-17-2020-06-18  2020-05-21-2020-06-18
Landing Page Link  https://www.nuraphone.com/products/nuraloop?utm_source=fb&utm_medium=cpc&utm_content=RM%7CView+%2B+Engage+Content-NL%7CVideo%7CSQ%7CSMF%7CLong+%E2%80%93+Copy&utm_term=Facebook_Mobile_Feed&utm_campaign=NL%7CPROAS%7CMOF%7CROW&id=23844564478970740&fbclid=IwAR1HvnIN4SCpbssPst8xXD5Ms3ijm2pSHq3C4NOOJgrQBECffuG9aQhR4Xo  https://www.youtube.com/watch?feature=youtu.be&v=xIMgJyLOfWo&utm_source=fb&utm_medium=cpc&utm_content=RM%7CWebsite+visitors-NL%7CReview%7CFlossy+Carter%7CLink+to+YT+video&utm_term=Facebook_Mobile_Feed&utm_campaign=NL%7CPROAS%7CRM%7CMOF%7CEurope&id=23844775553610740&fbclid=IwAR2qy0dad6ypiK_YlvibI0XsvcuBd4m4faX_23tR5PlGyxNjlDHh9hBswfs   https://www.nuraphone.com/products/nuraloop?utm_source=fb&utm_medium=cpc&utm_content=Broad%7CDynamic+Creative%7CArtist+Reactions-Dynamic+Creative%7CArtist+Reactions&utm_term=Facebook_Mobile_Feed&utm_campaign=NL%7CPROAS%7CTOF%7CROW&id=23844566277210740

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by nura are successful.

nura Creative Analysis: 

nura placed a Video ad in 2020-05-13-2020-06-20, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.nura Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Algeria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

nura has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.nura Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-20  2020-06-17-2020-06-18  2020-05-21-2020-06-18
During  39 days  2 days 29 days 
Like  66  53  31
Share  2  0  1
Comment  5  7  0

Advertising effectiveness is a direct manifestation of advertising. nura ‘s Top 1 ad received 66 likes, 2 shares, 5 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for nura, helping nura to grasp the ad data more clearly.