Top Ads on nib health insurance

nib health insurance Background Introduction:

At nib we believe that Private Health Insurance should be easy to understand, easy to claim on and, most of all, good value. We are online from 9am – 5pm Monday- Friday to help answer your enquiries.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

nib health insurance has been advertising and marketing on Facebook for many years. And nib health insurance has placed 79 of ads on the Facebook platform in the last month. In the past few years,nib health insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for nib health insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for nib health insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from nib health insurance.

BigSpy

1.nib health insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  nib health insurance  nib health insurance  nib health insurance
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

nib health insurance Marketing Objectives Analysis: 

nib health insurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. nib health insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.nib health insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get a Visa eCard up to $400  Get a Visa eCard up to $400 Up to 10% off Hospital Cover 
Ad Copy Text  Get health cover for what matters most, you and your family. You'll also get a Virtual Visa eCard up...  Get health cover for what matters most, you and your family. You'll also get a Virtual Visa eCard up...  Join nib to get up to 10% off your Hospital cover if you’re aged 18-29. You could also get a Virtu...
Link Description  Join nib online by June 30  Join nib online by June 30  Join nib online by June 30
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 179  179  187
Like 13  33  18

nib health insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. nib health insurance Top 1 ads got 13 likes. nib health insurance uses a sentence with the finishing touch title: “Get a Visa eCard up to $400”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. nib health insurance shared 179 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. nib health insurance should continue to optimize the ad content.

3.nib health insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-17  2020-06-09-2020-06-17  2020-06-09-2020-06-16
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N9498.153075FACEBOOKAU/B22884071.249326897;dc_trk_aid=445774853;dc_trk_cid=117869364;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR1ah8BHD6uSmQMunzAnokJCVnunUF2KbyWcAQ8W9wNMwmFcF46GO1-g0NQ  https://www.nib.com.au/offer/health-insurance/family?utm_source=Facebook&utm_medium=Facebook&utm_content=Families   https://ad.doubleclick.net/ddm/trackclk/N9498.153075FACEBOOKAU/B22884071.249324443;dc_trk_aid=445772054;dc_trk_cid=117869859;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0jH3QVdLYOzZosVYu0aSEu6Moh74XkmrvLZvlS90uysWA0DljDS82cnL0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by nib health insurance are successful.

nib health insurance Creative Analysis: 

nib health insurance placed a Image ad in 2020-06-09-2020-06-17, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.nib health insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

nib health insurance has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.nib health insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-17  2020-06-09-2020-06-17  2020-06-09-2020-06-16
During  9 days  9 days 8 days 
Like  13  33  18
Share  3  2  1
Comment  0  7  1

Advertising effectiveness is a direct manifestation of advertising. nib health insurance ‘s Top 1 ad received 13 likes, 3 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for nib health insurance, helping nib health insurance to grasp the ad data more clearly.