Top Ads on mytaxi - La Taxi App

mytaxi - La Taxi App Background Introduction:

mytaxi es la primera aplicación de taxi gratuita que establece una conexión directa entre el pasajero y los conductores de taxis. http://help.mytaxi.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

mytaxi - La Taxi App has been advertising and marketing on Facebook for many years. And mytaxi - La Taxi App has placed 49 of ads on the Facebook platform in the last month. In the past few years,mytaxi - La Taxi App has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for mytaxi - La Taxi App on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for mytaxi - La Taxi App. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from mytaxi - La Taxi App.

BigSpy

1.mytaxi - La Taxi App Top 3 Ads Basic Understanding

   top1  top2  top3
Name  mytaxi - La Taxi App  mytaxi - La Taxi App  mytaxi - La Taxi App
Page Categories  Taxi Service  Taxi Service  Taxi Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

mytaxi - La Taxi App Marketing Objectives Analysis: 

mytaxi - La Taxi App has been operating in Taxi Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. mytaxi - La Taxi App best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.mytaxi - La Taxi App Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FREE NOW te lo pone fácil  ¿Te llevamos? Prepara los aplausos 
Ad Copy Text  ¡Disfruta de hasta un 25% de descuento en Barcelona! Y siempre que elijas taxi, tendrás precio cer...  Elige LITE, conoce el precio de tu trayecto y podrás moverte por Madrid sin sorpresas.  Con LITE siempre sabrás el precio final de tu trayecto, sin sorpresas.
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 122  87  71
Like 0  34  10

mytaxi - La Taxi App Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. mytaxi - La Taxi App Top 1 ads got 0 likes. mytaxi - La Taxi App uses a sentence with the finishing touch title: “FREE NOW te lo pone fácil”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. mytaxi - La Taxi App shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. mytaxi - La Taxi App should continue to optimize the ad content.

3.mytaxi - La Taxi App Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-06-2020-03-06  2020-02-25-2020-02-25  2020-01-21-2020-02-07
Landing Page Link  http://play.google.com/store/apps/details?id=taxi.android.client  https://itunes.apple.com/app/id357852748   https://itunes.apple.com/app/id357852748

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by mytaxi - La Taxi App are successful.

mytaxi - La Taxi App Creative Analysis: 

mytaxi - La Taxi App placed a Image ad in 2020-03-06-2020-03-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.mytaxi - La Taxi App Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Spanish  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

mytaxi - La Taxi App has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.mytaxi - La Taxi App Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-06-2020-03-06  2020-02-25-2020-02-25  2020-01-21-2020-02-07
During  1 days  1 days 18 days 
Like  0  34  10
Share  0  2  0
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. mytaxi - La Taxi App ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for mytaxi - La Taxi App, helping mytaxi - La Taxi App to grasp the ad data more clearly.