Top Ads on mytaxi - Táxi App

mytaxi - Táxi App Background Introduction:

Experimente a maior app de táxis do mundo! Peça, pague e avalie o táxi em qualquer lugar. Disponível para iOS e Android. Disponível em todo o distrito de Lisboa e em mais de 40 cidades europeias.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

mytaxi - Táxi App has been advertising and marketing on Facebook for many years. And mytaxi - Táxi App has placed 88 of ads on the Facebook platform in the last month. In the past few years,mytaxi - Táxi App has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for mytaxi - Táxi App on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for mytaxi - Táxi App. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from mytaxi - Táxi App.


1.mytaxi - Táxi App Top 3 Ads Basic Understanding

   top1  top2  top3
Name  mytaxi - Táxi App  mytaxi - Táxi App  mytaxi - Táxi App
Page Categories  Taxi Service  Taxi Service  Taxi Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

mytaxi - Táxi App Marketing Objectives Analysis: 

mytaxi - Táxi App has been operating in Taxi Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. mytaxi - Táxi App best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.mytaxi - Táxi App Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A Kapten agora é FREE NOW  Kapten agora é FREE NOW Pede um FREE NOW agora. 
Ad Copy Text  -  Tomamos a liberdade de mudar, para mudar a tua liberdade. A Kapten agora é FREE NOW. TVDE, Táxi, ...  -
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 134  294  127
Like 502  308  55

mytaxi - Táxi App Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. mytaxi - Táxi App Top 1 ads got 502 likes. mytaxi - Táxi App uses a sentence with the finishing touch title: “A Kapten agora é FREE NOW”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. mytaxi - Táxi App shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. mytaxi - Táxi App should continue to optimize the ad content.

3.mytaxi - Táxi App Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-03-2020-06-13  2020-06-02-2020-06-08  2020-01-22-2020-01-28
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by mytaxi - Táxi App are successful.

mytaxi - Táxi App Creative Analysis: 

mytaxi - Táxi App placed a Video ad in 2020-06-03-2020-06-13, and got 502 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.mytaxi - Táxi App Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  N/A  N/A
Language  Hungarian  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

mytaxi - Táxi App has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.mytaxi - Táxi App Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-13  2020-06-02-2020-06-08  2020-01-22-2020-01-28
During  11 days  7 days 7 days 
Like  502  308  55
Share  64  33  2
Comment  38  33  0

Advertising effectiveness is a direct manifestation of advertising. mytaxi - Táxi App ‘s Top 1 ad received 502 likes, 64 shares, 38 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for mytaxi - Táxi App, helping mytaxi - Táxi App to grasp the ad data more clearly.